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a level media i, daniel blake > theory > Flashcards

Flashcards in theory Deck (21)
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1
Q

who theorises about power and media industries?

A

curran and seaton

2
Q

complete:
curran and seaton’s theory is the idea that the media is controlled by a small number of companies primarily driven by the logic of…

A

…profit and power

3
Q

complete:

curran and seaton’s theory is the idea that media concentration generally limits or inhibits…

A

…variety, creativity and quality

4
Q

complete:
curran and seaton’s theory is the idea that more socially diverse patterns of ownership help to create the conditions for more…

A

…varied and adventurous media productions

5
Q

how does the trailer challenge the ideas set out by curran and seaton?

A
  • the trailer seems to offer an experience that sits outside the logic of profit and power
  • it demonstrates a level of variety and creativity that does not reflect their ideas about the impact of media concentration
6
Q

who theorises about reception?

A

stuart hall

7
Q

complete…

stuart hall’s theory is the idea that communication is a process involving…

A

…encoding by producers and decoding by audiences

8
Q

complete…

stuart hall’s theory is the idea that there are three hypothetical positions from which…

A

…messages and meanings may be decoded

9
Q

dominant-hegemonic position:

A

the encoder’s intended meaning is fully understood and accepted

10
Q

negotiated position:

A

the legitimacy of the encoder’s message is acknowledged in general terms, although the message is adapted or negotiated to better fit the decoder’s own individual experiences or context

11
Q

oppositional position:

A

the encoder’s message is understood, but the decoder disagrees with it

12
Q

what is the dominant-hegemonic reading of the film?

A

that audiences should be outraged by the way Daniel and Katie are treated and be moved to want to do something about it

13
Q

what is an example of an oppositional reading of the film?

A

toby young, the daily mail:
‘but don’t call it social realism. judging by it misty eyed, laughably inaccurate portrait of benefits Britain, it should be called a ‘romantic comedy’’

14
Q

who theorises about reception?

A

stuart hall

15
Q

complete…

stuart hall’s theory is the idea that communication is a process involving…

A

…encoding by producers and decoding by audiences

16
Q

complete…

stuart hall’s theory is the idea that there are three hypothetical positions from which…

A

…messages and meanings may be decoded

17
Q

dominant-hegemonic position:

A

the encoder’s intended meaning is fully understood and accepted

18
Q

negotiated position:

A

the legitimacy of the encoder’s message is acknowledged in general terms, although the message is adapted or negotiated to better fit the decoder’s own individual experiences or context

19
Q

oppositional position:

A

the encoder’s message is understood, but the decoder disagrees with it

20
Q

what is the dominant-hegemonic reading of the film?

A

that audiences should be outraged by the way Daniel and Katie are treated and be moved to want to do something about it

21
Q

what is an example of an oppositional reading of the film?

A

toby young, the daily mail:
‘but don’t call it social realism. judging by it misty eyed, laughably inaccurate portrait of benefits Britain, it should be called a ‘romantic comedy’’