Theory of Planned Behaviour

Question 1

What are the 5 parts of the cognitive Theory of Planned Behaviour?

Answer 1

1. Behaviour
2. Intention:
3. Attitude
4. Subjective norm
5. Perceived behavioural control

Question 2

Explain intention.

Answer 2

• How hard people are willing to try to perform a behaviour
• The stronger the intention, the more likely the behaviour will be performed
• Determined by 3 variables - attitude, subjective norms, perceived behavioural control

Question 3

Explain behavioural attitude?

Answer 3

• Overall personal attitude towards their addiction
• Formed by weighing up positive & negative evaluations

Question 4

Explain subjective norms.

Answer 4

• Perceived beliefs about other people’s attitudes towards their addiction

Question 5

Explain perceived behavioural control.

Answer 5

• The extent they believe they an control their behaviour (self efficacy)
• Whether they think it’ll be easy/difficult to quit their addiction
• Can affect our behaviour directly

Question 6

How could the Theory of Planned behaviour be used to reduce addiction?

Answer 6

1. Changing behavioural attitude - creating different attitude towards addiction - bad for health/doesn’t help achieve goals
2. Changing subjective norms - giving data about how many people actually engage in risky behaviour
3. Changing perceived behavioural control - helping addicts focus on willpower & effort