Theory Tips

Question 1

Differing styles? Diversity question!

Answer 1

Question 2

Holy trinity for a region

Answer 2

1-Major Grapes & benchmark wines

2- warming/ripening influences (latitude ,climate,soil,rain shadow, currents,mts.,River,lakes)

3- cooling/moderating influences -
Latitude , soil, cloud cover (maritim/sun tropical), lake effect, ocean currents, aspect, slope, winds, diurnal (Altitude or continental climate)

Question 3

Style question
Structure &subheading

Answer 3

Question 4

Command Verbs

Answer 4

Question 5

Grape growing - to include

Answer 5

Question 6

Wine making to include

Answer 6

Question 7

SWOT checklist

Must access WHY it is a strength or weakness

Answer 7

Climate, variety, regions, history, consumer perception, funding, modernization, commercial factors,

Question 8

Use in SWOT
PESTEL

Answer 8

Political
Economic
Social
Technological
Environmental
Legal

Question 9

SWOT memory cheat sheet

SUCCy SWOT

Answer 9

S - soft brand
U- unique selling point
C- commercial considerations
C- climate challenge

Things can be a negative & positive

Question 10

Region cheat sheet Australian

Answer 10

Question 11

Mendoza region cheat

Answer 11