ThIIIrd

Question 1

How often do Thiiird produce content?

Answer 1

Annual print magazine
Bi monthly magazine

Question 2

What is the name of thiiirds podcast?

Answer 2

Thiiird waves

Question 3

How many editions are printed for each issue?

Answer 3

3000
Mostly sell outs

Question 4

Which independent company distributes Thiiird magazine?

Answer 4

Ra and Olly

Question 5

Does thiiird magazine advertise?

Answer 5

No direct advertisements
Will show brands that they have collaborated with

Question 6

Who is the chief editor for Thiiird magazine?

Answer 6

Rhona Ezuma

Question 7

How is Thiiird magazine funded?

Answer 7

Local businesses, The princes trust and often Thiiirds own creative team
Rhona invested with a partner with her own savings in order to publish the first issue

Question 8

What other job does Rhona have and how can this be used for Thiiirds advantage?

Answer 8

Works as a stylist for mainstream brands: adidas, GQ and VOGUE magazine
Can generate collaborations and partnerships

Question 9

Name an example of when a mainstream company partnered with Thiiird?

Answer 9

“Let’s Let Black Boys SMILE”
Collaboration with Nike

Question 10

How does Thiiird use their website to encourage partnerships?

Answer 10

Link on about us page to encourage brands to get in contact

Question 11

How does Thiiirds ownership reflect their values and beliefs?

Answer 11

Women ran and black owned

Question 12

A survey in 2021 claimed that what percentage of journalists were white in the UK?

Answer 12

92%

Question 13

Name an example of how Thiiird is not profit driven?

Answer 13

Participated in an exhibition in 2018 names “putting ideas before profit”
No direct advertising
Diverse ownership

Question 14

How many readers does Thiiird have a month on average?

Answer 14

1900

Question 15

How many Instagram followers does Thiiird have?

Answer 15

6000
Link on website

Question 16

How much did followers fundraise to support Thiiird magazine over the pandemic?

Answer 16

Over £3000

Question 17

How does Thiiird magazine challenge Hesmondhaugh’s belief that media industries try to minimise risk to maximise profit?

Answer 17

•Doesn’t follow a formula or repetition of genre conventions
•Doesn’t seek to increase profits
•Doesn’t push for readers to change themselves to become a better man/woman (selling products through adverts), embraces the individual

Question 18

How does Thiiird support Hesmondhaughs idea of Radical potential of the internet?

Answer 18

Digital optimists
Saw a gap in the market for this type of content
Not limited by profit orientated motives

Question 19

How does Thiiird’s ownership support Curran and Seaton’s theory?

Answer 19

Diverse ownership = more creative content
Do not dominate the media industry but have relative success for an independent company

Question 20

What kind of groups does thiiird represent?

Answer 20

Mis/under represented social groups
- queer, trans, non-binary POC representation

Question 21

What is Thiiird’s strapline?

Answer 21

“Intersectional magazine celebrating culture, diversity and heritage. Keep your third eye open”

Question 22

What are the three I’s of thiiird?

Answer 22

• Third space theory
• Third kid theory
• Third eye theory

Question 23

What is third space theory?

Answer 23

Meeting point between marginalised and dominant cultures - interchange of ideas where cultural identities are formed

Question 24

What is third kid culture?

Answer 24

Parents culture + culture of the environment they were raised creates a unique experience of culture for the child

Question 25

What is the third eye?

Answer 25

Higher consciousness connecting to an enlightened perception

Question 26

How is the website accessible?

Answer 26

Can access articles for free , house style is the same as the print magazine Some articles are archived

Question 27

How does thiiird create a sense of belonging?

Answer 27

“Swim n cookout” - creates community events for audiences to participate in

Question 28

Which black, trans, model activist did they interview?

Answer 28

Munroe Bergdorf

Question 29

How does thiiird create a positive representation for Munroe Bergdorf?

Answer 29

Asks her “how do you describe yourself?” - allows her to create a personalised self representation - low angle shot places her in a position of power

Question 30

How does the costumes and mis-en-scene in Skater UKTIS break down stereotypes?

Answer 30

Costumes: hijab/burkas Group shot of Muslim woman teaching young girls to skate - skating culture usually represents young white boys

Question 31

What is thiiirds purpose?

Answer 31

Counters white beauty standards of mainstream media - purpose is to bring about social change

Question 32

What is the Parthenon that is referenced in the III?

Answer 32

House of Athena, goddess of war- links to thiiirds political commitment

Question 33

How are the boys photographed in the SMILEing boys project?

Answer 33

In group shots , in every day normal environment, smiling at eachother - breaks down previous negative stereotypes around young black boys living in London

Question 34

How did the SMILEing boys project impact the community?

Answer 34

Created workshops and activities in deprived areas around mental health

Question 35

How can gauntletts theory be applied to thiiird?

Answer 35

Interviewees introduce their identity at the beginning of articles- allows audiences for identify with them

Question 36

How does thiiird use bell hooks theory?

Answer 36

Argue that people belonging to several minority groups face higher levels of oppression - they are politically committed to dismantling the patriarchy