Third partial Flashcards
(27 cards)
What is propaganda?
ideas or statements that may be false or exaggerated and that are used in order to gain support for a political leader, party, etc.
What is overt bias?
Obvious, non-hidden bias
What is covert bias?
Less visible bias, to inject ideologies, keeping the audiences with a certain viewpoint, without making it so obvious
What is assertion?
Making bold statements
What is a false dilemma?
Only two answers to one problem, making it a false statement
What are plain folks?
Generalizing about the average person and grouping the public together
What is name-calling & pinpointing the enemy?
Laughing at opponents and showing off the opponent’s weaknesses
What is simplification?
Simplifying a complicated situation, resulting in the formation of stereotypical images which are distortions of the truth and lead to prejudice
What are glittering generalities?
Vague words or phrases to evoke positive feelings
What is card stacking?
Selectively including arguments that support your cause while ignoring the counter-arguments
What is Internet personalisation?
Information provided to you according to previous acts, likes, and given information
What is long tail marketing?
Selling a large range of products for which there is a small demand in small quantity
What is social networking?
Expanding the number of one’s business and/or social contacts by making connections through individuals
What is super crunching?
The process of data-driven decision making
What is crowdsourcing?
Obtaining needed services, ideas, or content by soliciting contributions from the online community rather than from traditional employees or suppliers
What is pay-per-click?
To receive money from sponsors every time a user clicks on an ad
What is marketing?
The process of building value and meaning for customers around a Brand.
What is advertising?
The art of persuading and an audience to buy into an idea or product.
What is problem and benefit?
The advertising technique that presents a problem and their product as a solution
What is the bandwagon effect?
The advertising technique that refers to something that becomes popular quickly as people follow the example set by others
What are testimonials?
Statements from ordinary people, recommending a certain product
Which advertising technique involves celebrities?
When people want to identify with the individuals (celebrities) they see in ads
What is association?
The advertising technique of linking products closely with certain values, specially emotions
What is satire?
Technique employed by writers to expose and criticize foolishness and corruption of an individual or a society by using humor, irony, exaggeration or ridicule
