Tide

Question 1

What stereotypes are found in this advert?

Answer 1

Women always being the housewife, doing domestic labour

Question 2

What font does the advert use?

Answer 2

Serif font

Question 3

What reading pattern does it use?

Answer 3

‘Z’ shaped reading pattern

Question 4

What theorists can be used?

Answer 4

Roland Barthes- semiotics 
Claude Lévi-Strauss- structuralism 
David Gauntlett- role model theory 
Stuart Hall- stereotyping
Van Zoonen- feminism

Question 5

What time period was the advert realised?

Answer 5

1950s

Question 6

Which brand launched the product?

Answer 6

Procter and Gamble

Question 7

What ideology did this advert create?

Answer 7

That women should ‘love’ and ‘adore’ their tide laundry product

Question 8

What are the slogans and quotes used on the advert?

Answer 8

‘No wonder you women buy more TIDE than any other washday product!’

‘Tides got what women want!’

‘No soap- no other “suds”- no other washing product known- will get your wash as clean as TIDE!’

Remember- ‘Tide gets clothes cleaner than any other washday product you can buy!’

Question 9

What primary colours are used?

Answer 9

Red and white with some blue

Question 10

What is the target audience?

Answer 10

Housewives/ women during the 1950s who did all the domestic labour and childcare