Tide - Print (Component 1, Advertising) Flashcards Preview

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Flashcards in Tide - Print (Component 1, Advertising) Deck (17)
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1
Q

Who launched Tide in 1946?

A

Procter and Gamble

2
Q

D’Arcy Masius Benton and Bowles (DMB&B) handles who’s accounts?

A

Procter and Gamble

3
Q

DMB&B used print and radio advertising to built what for Tide?

A

audience familiarity

4
Q

Post WW2 ________ boom of the 1950s

A

consumer

5
Q

Name 3 of the 4 popular domestic products desired by households in the 1950 consumer boom

A

vacuum cleaners
fridge-freezers
microwaves
washing machines

6
Q

Advertising, marketing and branding were all very important at the time because…

A

consumer culture was new with many ‘new’ brands

7
Q

What are the names of the two advertising intertexts of the 1950s?

A

‘Womens Land Army’

‘Rosie The Riveter - We Can Do It’

8
Q

Men were being targeted for what industry post-war boom?

A

America’s car industry

9
Q

Women were the primary target for…

A

household technology

10
Q

Domestic perfection and servitude to the man created what need?

A

the need for speed / better standard of living

11
Q

The waves, curls and rolls were made fashionable by which film stars?

A

Veronica Lake
Betty Grable
Rita Hayworth

12
Q

Having the hair held back connotes what?

A

focus to her work, binary opposed by the full face of makeup

13
Q

The likely female target audience for household products were?

A

lower-middle class women (assuming the upper class have them as standard)

14
Q

Increasing popularity for household products meant…

A

supermarkets stocked a wider range of goods

15
Q

Endorsement from ‘Good Housekeeping’ magazine makes them a what?

A

opinion leader

16
Q

The washing line creates connotations of…

A

being married with children (nuclear family)

17
Q

‘trust’, ‘truly’, ‘safe’, ‘miracle’ and ‘nothing like’ are all examples of what?

A

lexical fields (relates to vocabulary or the words which make up a language)