Tools and Theories Flashcards
What would you use if you were discussing a macroenvironment?
PESTEL
What does PESTEL stand for?
Political Environmental Social Technological Economic Legal
What would you use if you were discussing a national/geographic advantage?
Porter’s Diamond
What is included in the Porter’s Diamond?
Strategy, Structure and Rivalry Demand Conditions Relates and Supporting Industries Factor conditions AND: Role of the government
What would you use if you were discussing the attractiveness of a market?
Porter’s 5 forces
What is included in Porter’s 5 forces?
Threat of substitutes Threat of new entrants Bargaining power of buyers Bargaining power of suppliers Competitive rivalry
What would you use if you were discussing key capabilities or understanding the difference between two organisations?
Porter’s Value Chain
What is included in Porter’s Value Chain?
SUPPORT: Firm infrastructure HR Management Technology Development Procurement
PRIMARY: Service Marketing + Sales Outbound logistics Operations Inbound logistics
What would you use if you were discussing insourcing and outsourcing?
Value Network
What questions would you ask for the Value Network?
Where are cost and value created? Which activities are centrally important? Where are the profit pools? Make or buy? Who are the best to partner with? What are the best relationships to have?
What would you use if you were discussing the success of a company?
9Ms
What is included in the 9Ms
Money Machinery Materials Manpower Make up MIS (info) Management Methods Market
What would you use if you were discussing internal analysis?
SWOT
What is included in SWOT
Strengths
Weaknesses
Opportunities
Threats
What would you use if you were discussing marketing?
7Ps
What is included in the 7Ps
Product Price Promotion Place People (S) Processes (S) Physical evidence (S)
What would you use if you were discussing price v value?
Strategic Clock
What is included in the Strategic Clock?
Price based:
- No frills
- Low price
Differentiation:
- Hybrid
- Differentiation
- Focussed differentiation
Failure:
- Price based
- Differentiation
- Lock in
What would you use if you were discussing a product portfolio?
BCG Matrix
What is included in the BCG matrix?
High growth, high market share> star
High growth, low market share > Question mark
Low growth, high market share > Cow
Low growth, low market share > dog
What would you use if you were discussing existing or new products/markets?
Ansoff’s Matrix
What is included in Ansoff’s matrix?
Existing product, existing market > Market penetration
Existing product, new market > Market development
New product, existing market > Product development
New product, new market > diversification
What would you use if you were discussing a company’s culture?
Cultural Web
What is included in the cultural web?
- Symbols
- Power
- Stories
- Control systems
- Structure
- Rituals/Routine
THEN: Paradigm