Topic 1 Flashcards
(15 cards)
What is Media Relations?
Media relations refer to the relationship that a company or organization develops with journalists/media owners.
What are the benefits of Media Relations?
- Build awareness through third-party sources
- Create understanding of an issue or situation
- Develop a public image towards the organization
- Publicize a new product or service
- Increase credibility of the organization
- Maximize positive coverage in the mass media
True or False: Media relations are only concerned with the general public.
False
What is the primary aim of media organizations?
To tell the stories created by PR practitioners and publish them in media outlets.
List the types of media.
- Broadcast Media
- Print Media
- News Agencies
- Social Media News Agency
What is an example of Broadcast Media?
TV3, RTM, Astro
What is Proactive Media Relations?
Initiate and maintain contact with journalists.
What is Reactive Media Relations?
Wait for media to approach us/inquire without initiative.
What are the key elements when working with journalists?
- Good relationship with key editors/journalists
- Careful planning of media activity
- Provide clear and accurate information
Fill in the blank: Good news should be ______.
[fresh, unique, controversial, relevant, bizarre, local]
What is the first step in the flow of Media Relations?
Plan the material
What should you do if contacted by media?
Liaise with the Communication Department for any media inquiries.
What details should a journalist provide during media inquiries?
- Details of inquiries
- Purposes of the inquiries
- Urgency of the inquiry
- Contact details of the journalist
Why is it important for a PR practitioner to have a strong relationship with media organizations?
It facilitates better communication and coverage.
What should PR practitioners do to maintain media relationships?
Be proactive and keep all media information in a log book.
