Topic 1 - 2

Question 1

We are all consumers from womb to tomb.

Answer 1

Consumer’s Profile

Question 2

Depends to a large extent on the social structure’s complexity.

Answer 2

Consumer’s Profile

Question 3

Two categories of consumers:

Answer 3

urban and rural consumers

Question 4

The two categories of consumers - can be further divided into:

Answer 4

rich/poor and literate/non-literate.

Question 5

is someone who has access to information and competition

Answer 5

empowered consumer

Question 6

All three partners in the marketplace have historically held this perception:

Answer 6

government, industry and consumers, even
consumer educators.

Question 7

Consumers are operating in increasingly…

Answer 7

complex, dynamic and ever-changing knowledge-based economies

Question 8

DIFFERENT ‘FACES’ OF A CONSUMER

For Gabriel and Lang
- rational consumer;
requiring genuine options, finance,
information

Answer 8

CHOOSER

Question 9

DIFFERENT ‘FACES’ OF A CONSUMER

For __________
- using goods to
communicate, leading to
conceptions of the consumer as
VICTIM, ARTIST OR EXPLORER

Answer 9

COMMUNICATOR

For Gabriel and Lang

Question 10

DIFFERENT ‘FACES’ OF A CONSUMER

For Gabriel and Lang
- using products in new ways
as a conscious rebellion. Also refers to
active rebellion

Answer 10

REBEL

Question 11

DIFFERENT ‘FACES’ OF A CONSUMER

For Gabriel and Lang
- as in social identity, gained from a group

Answer 11

IDENTITY SEEKER

Question 12

DIFFERENT ‘FACES’ OF A CONSUMER

For Gabriel and Lang
- Consumption as pleasure , noting
that pleasure maybe socially
constructed

Answer 12

HEDONIST OR ARTIST

Question 13

DIFFERENT ‘FACES’ OF A CONSUMER

For: _________
- referring to both created wants and consumer protection although focusing on the latter

Answer 13

Gabriel and Lang

VICTIM

Question 14

DIFFERENT ‘FACES’ OF A CONSUMER

For Gabriel and Lang
- generally a potted history of consumer activism, from the coop to modern ethical / environmental groups

Answer 14

ACTIVIST

Question 15

DIFFERENT ‘FACES’ OF A CONSUMER

For Gabriel and Lang
- tracing the tension between two concepts

Answer 15

CONSUMER OR CITIZEN

Question 16

DIFFERENT ‘FACES’ OF A CONSUMER

For Gabriel and Lang
- consumers buying without a clear idea, bargain hunting

Answer 16

EXPLORER

Question 17

DIFFERENT ‘FACES’ OF A CONSUMER

Edwards
- can unconstrained rational actor seeking to maximize positive personal outcomes

Answer 17

KING

Question 18

DIFFERENT ‘FACES’ OF A CONSUMER

Edwards
- the professional shoplifter, causing costs to be passed on to other consumers

Answer 18

CRIMINAL

Question 19

DIFFERENT ‘FACES’ OF A CONSUMER

For: __________
- either seduced into
buying unnecessarily or buying the
wrong product

Answer 19

Edwards

VICTIM

Question 20

DIFFERENT ‘FACES’ OF A CONSUMER

Edwards
- participating in boycotts, demonstrations, etc., consuming specific products

Answer 20

ANTI-CONSUMER

Question 21

DIFFERENT ‘FACES’ OF A CONSUMER

Edwards
- Window shopper; strongly tied to the role of consumption in identity
formation. Could also apply to
artist , communicator or identity
seeker

Answer 21

VOYEUR

Question 22

DIFFERENT ‘FACES’ OF A CONSUMER

Aldridge
- calculative and selfish

Answer 22

RATIONAL ACTOR

Question 23

DIFFERENT ‘FACES’ OF A CONSUMER

For: _____________
- maintains that these faces are the same

Answer 23

Aldridge

COMMUNICATOR

Question 24

DIFFERENT ‘FACES’ OF A CONSUMER

For: _____________
- the rational actor making a
mistake, or being incorrectly informed
or advised

Answer 24

Aldridge

VICTIM

Question 25

DIFFERENT ‘FACES’ OF A CONSUMER For Aldridge - characterization of the critique of rationality. Could also apply to several other categories in certain contexts

Answer 25

DUPE

Question 26

Explain the Filipino Consumer

Answer 26

- Pakikipagkapwa – ‘suki’ - Increase in spending, even in the lower income groups - 'Tingi’ economy - Young population - 5th largest labor force in Asia - Dependent on OFW’s remittances PITY5D

Question 27

is a national movement that has received support not only from the citizens of the land, but also from the large numbers of political leaders, mass media, educators, government agencies, and spokesperson from the right to the left, the rich and the poor, the white and the black.

Answer 27

Consumerism

Question 28

Different mechanisms and faces of consumerism exist and it is likely to employ the phrase from the New Labour:

Answer 28

One size does not fit all

Question 29

Consumerism and choice maybe contextual --- what works for some people in some settings may not be universal.

Answer 29

contextual True

Question 30

Explain the rising consumption - 2nd half of the 20th century saw our global population grow by ______________

Answer 30

3.5 billion people.

Question 31

The rising consumption - Global hurricane of consumption from these rising populations is gathering force as it sweeps through each generation.

Answer 31

True

Question 32

POLITICAL ECONOMY OF CONSUMPTION Reasons of buying:

Answer 32

need, habit, belief, desire and fear NHBDF

Question 33

_____________________ determines the “options” as well as guides the collective “choices” of consumers.

Answer 33

Global political economy

Question 34

_________________ is producing many benefits not only for societies but also for environmental management.

Answer 34

Economic globalization

Question 35

The use of _____________ as a promotional vehicle targets the lower socio-economic class who comprise the majority of the market. Such attempts draw its popularity from the present economic situation in which entertainment and other social activities are luxuries very few can afford

Answer 35

entertainment

Question 36

One who is educated, alert, aware, responsible, accountable and environment friendly - a good citizen who believes in individual and social responsibility.

Answer 36

Ideal Consumer

Question 37

A person, who buys goods and services and makes use of public utilities as well as natural resources, like soil, air and water.

Answer 37

Consumer vs. Ideal Consumer CONSUMER

Question 38

Prevents themselves from being cheated and also ensures that they get the full value of the money spent.

Answer 38

Ideal Consumer

Question 39

Consumer embodies these three aspects:

Answer 39

embodies the private (rather than the public), the market (rather than the state) and the individual (rather than the collective) Private Market Individual

Question 40

derived from the consumption of goods and services, that is, to the satisfaction of needs

Answer 40

Satisfaction

Question 41

has been of interest to an increasing number of scholars and managers in various disciplines, such as psychology and marketing

Answer 41

Consumer Well-Being

Question 42

It focuses on the well-being of an individual as a consumer and on the notion that it is important to consider consumption-related aspects.

Answer 42

Consumer Well-Being

Question 43

Three PERSPECTIVES OF CONSUMER WELL-BEING

Answer 43

Private well-being Social well-being Ecological well-being

Question 44

A perspective of consumer well-being that is viewed from the perspective of consumers as individuals. Different consumers, however, would have different views of maximizing functional utility for their individual and sectoral well-being.

Answer 44

Private well-being

Question 45

A perspective of consumer well-being that is to be viewed from the perspective of the aggregate and distributive impact in providing and fostering consumer needs of the current and future generations.

Answer 45

Social well-being

Question 46

A perspective of consumer well-being that is viewed from the perspective of a dynamically sustainable human-environment interrelationships. Deciding about consumers and consumption, and by consumers about their well-being would require relevant up-to- date and adequate information.

Answer 46

Ecological well-being