Topic 3 - Behavioral Context

Question 1

__________ is the study of the elements that influence individuals’ purchasing decisions, including what factors?

Answer 1

Consumer behavior ; environmental, psychological, and societal
factors.

Question 2

Behaviorally oriented framework (Three Views)

Answer 2

1. Teaching individuals to become skilled and rational buyers (traditional view)
2. Role of consumer (holistic view)
3. Consumer behavior is behavior displayed in various modes

Question 3

Teaching individuals to become skilled and rational buyers

Answer 3

Traditional View

Question 4

includes applying basic consumer survival skills to everyday situations. Ability to
_______with current circumstances is an important need for all consumers.

Answer 4

Coping

Question 4

SPECIFIC MODES OF CONSUMER BEHAVIOR

Answer 4

1. Coping
2. Questioning
3. Planning
4. Purchasing
5. Conserving
6. Participating
7. Influencing

Co QuePla PuCo ParIn

Question 4

Role of consumer

Answer 4

Holistic view

Question 4

encourages a think-for-yourself attitude by
asking questions before purchasing and to challenge misinformation and fraud.

Answer 4

Questioning

Question 5

includes the process of managing financial resources and obtaining income as well as spending, saving, investing, borrowing, and tax-paying.

Answer 5

Planning

Question 6

decision-making in buying goods and
services.

Answer 6

Purchasing

Question 7

encourages consumer actions that preserve the use of resources efficiently and effectively.

Answer 7

Conserving

Question 8

involvement as a citizen in policy decisions concerning business, government and community living.

Answer 8

Participating

Question 9

active participation in drafting/modifying consumer policies, institutions and others to affect consumer interests.

Answer 9

Influencing

Question 10

A process and mechanism in promoting, gaining, cultivating and applying knowledge, skills and perspectives needed to affect consumer behaviors to improve the consumers’ well-being.

Answer 10

Consumer Education (Summary Definition)

Question 11

WHAT CAN THE CONSUMERS LEARN?

Answer 11

Knowledge, Skills, and Attitudes (KSA)

Question 12

Knowledge consists of the following

Answer 12

Factual, procedural, conceptual, principle (FPCP)

Question 13

Skills consists of?

Answer 13

Cognitive, behavioral, reactive, interactive
(CBRI)

Question 14

(Perner Model) Consumer Attitude has three major components:

Answer 14

1. Beliefs
2. Affect (Feeling)
3. Behavioral Intentions

BABI
-interdependent with one another

Question 15

Attitudes consist of?

Answer 15

Consistency, feelings, readiness
(CFR)

Question 16

Who have the largest percentage of total net worth, holding 57% of the nation’s wealth

Answer 16

Baby boomers

Question 17

What are some CAUSES OF
CONSUMER PROBLEM

Answer 17

1. Lack of knowledge and skills
2. Flaws in the Environment
3. Lack of Motivation (Value x Expectancy = Motivation)
4. Lack of incentives
5. Indifference/apathy
   and more…

Lack of KSMI FI..

Question 18

FORCES THAT DRIVE A NEED FOR
CONSUMER EDUCATION

Answer 18

Marketing Force
Legal Force
Organizational Force

Question 19

1. Correcting misconceptions
2. Increasing consumer satisfaction
3. Stimulating demand

Answer 19

Marketing Forces

Question 20

1. Limiting/Upholding product liability
2. Compliance with government or
   industry regulation

Answer 20

Legal Forces

Question 21

1. Reducing costs
2. Promoting common vision and values

Answer 21

Organizational Forces

Question 22

assumes that every individual has the power to control themselves and has limited power to control others. Individuals are empowered to take responsibility for their choices and support others in taking ownership of their choices.

Answer 22

Comprehensive theory of choice

Question 23

Four Steps of Comprehensive Theory of Choice

Answer 23

1. Goal Formation 2. Acquisition 3. Consumption 4. Disposition GACD

Question 24

Components of Goal Formation

Answer 24

1. Desire 2. Priority 3. Preference 4. Intention

Question 25

Components of Acquisition

Answer 25

1. Access 2. Exchange 3. Delivery

Question 26

Components of Consumption

Answer 26

1. Preparation 2. Maintenance 3. Use 4. Storage

Question 27

Components of Disposition

Answer 27

1. Trash 2. Sell 3. Recycle 4. Give

Question 28

Protect the interest of the consumer, promote his/her general welfare and to establish standards of conduct for business and industry.

Answer 28

Consumer Act of the Philippines (R.A. 7394)

Question 29

Objectives of R.A. 7394

Answer 29

1. Protection against hazards and safety; 2. Protection against deceptive, unfair, and unconscionable acts and practices; 3. Provide information and education to facilitate sound choice and proper exercise of rights by the consumer. 4. Provide adequate rights and means of redress; and 5. Involve consumer representatives in the formulation of social and economic policies.

Question 30

Implementing agency, the _____________________ is mandated to improve the management, coordination and effectiveness of the country’s consumer programs.

Answer 30

National Consumer Affairs Council

Question 31

Practical approach to efficient waste management, focusing on waste reduction, recovery and recycling, and development of environment-friendly products that advocate the internationally accepted principles on sustainable consumption and production, circular economy, and producers’ full responsibility throughout the life cycle of their product.

Answer 31

Extended Producer Responsibility Act of 2022 (RA 11898)

Question 32

A driving force for ‘alternative’ sustainable consumption, via expression through consumer behavior such as purchasing local organic food.

Answer 32

ECOLOGICAL CITIZENSHIP

Question 33

Describe the ECO-CENTERED POLITICAL CONSUMER by BENN

Answer 33

Circular Economy-like Process: Production > Product > Utilization > Recycling then goes back to Production