TOPIC 1: Exportable Offer Flashcards
(11 cards)
What is the exportable offer?
The exportable offer is the competitive product* that satisfies the quality standards* the capacity of continuous and sustained supply according to the volumes demanded by the customer, in a certain market that required time.
The exportable offer refers to the products made by a company that can be exported and have potential foreign markets.
4 Capacities of the exportable offer
1) PRODUCTION CAPACITY
To meet the demand volume of the targeted market
To make sure the product fulfils the standards and the requirements of the targeted market
2) MANAGEMENT AND HUMAN RESOURCE CAPACITY
To define clear objectives, to know your own strengths, weaknesses and competitive position in the global markets.
To have adequate and skilful staff to manage and operate the company.
Example → Inditex has a really good management.
3) COMMERCIAL CAPACITY
To design a marketing plan adapted to the foreign market
To know general marketing issues:
price targeted market promotion
production To handle negotiation techniques used in international trade.
4) ECONOMIC AND FINANCIAL CAPACITY
It refers to the capacity of the firm to assume the economic burden of the exporting operations.
It starts in producing the exportable goods and ends in collecting the bill.
The financial capacity refers to the possibilities of the firm to get internal or external financing for the export operation.
The exportable offer: Types
1) Traditional products and services: They are products and services of little added value ( raw materials, transport, tourism )
2) Non-Traditional products: Products with a certain degree of processing and higher added value ( industrial and technological goods, financial services, consultancy, technology)
What is a product?
A product is the sum of tangible ( shape, size, colour and more) and intangible (brand, image of the firm, service and more) attributes and characteristics the buyer may accept as something that is going to satisfy his needs.
What is the Product Development?
To develop the product, the first needs to analyse certain characteristics related with all the satisfaction the product can provide.
There are additional aspects, like registered trademarks, labels, presentation and guarantees, that produce satisfaction too.
What is the product design?
Product design is a broader concept than the style, that just describes its appearance.
A good design may catch the attention, improve the performance of a product, decrease its production costs and provide it with competitive advantages in both national and global markets.
The first contact that we have with the buyers is through the eyes and we need a good design in order to attract customers.
What is a brand ?
A brand is the name, symbol or design that allows us ( the buyers ) to identify the goods and services of a seller or group of sellers, differentiating it from the competence.
Consumers consider brads as an important part of the product that adds value.
What is a brand’s name and longo?
The brand name is made by words, letters and numbers that can be verbalized.
The logo is the part of a brand that can be expressed by distinctive symbols, designs, colours or labels.
What is the product packaging?
The package is the cover or the container of the product that protects it, make s it easier to use, and gives it important communication.
From the strategic point of view, the package enjoys a very important role
as a competitive tool at the sales point.
Benefits from a good package:
Containing and protecting the product
Giving information about the product
Relate the designe of the product with the competitive advantage
An essential role linked to the on of the communicating is to stand out from the competition at the sales point.
To get this, a good design is needed. It should include a proper combination of colours and a size of letters that allow differentiating the product from the competence.
It consists of the consumer can easily recognize and identify the product.
Steps to identify a exportable offer
1) Analyse the most suitable product according to:
- Personal experience
- Products from your region of origin
- Closer Suppliers
- Available capital to produce and commercialize the product.
2) Analyze the country’s export statistics
3) Analyse international trade agreements signed by your country.
4) Analyse foreign demand for the product.
