TOPIC 8: International Marketing

Question 1

What is International Marketing ?

Answer 1

International marketing consists of performing business activities to direct the flows
of goods and services to the consumers or users in more than one country to get a
profit.

Question 2

explain the 4 P in international marketing

Answer 2

PRODUCT –> adapt products to meet local market preference sand cultural sensitivities. Consider localisation versus standardisation for global consistency.

PLACE –> establish appropriate distribution channels for each market. Consider local infrastructure, logistics capabilities and consumer shopping habits.

PRICE –> account for exchange rates, local purchasing power, and market positioning. Implement dynamic pricing strategies based on regional economics.

PROMOTION –> tailor messaging to cultural context and local media consumption. Adjust promotional mix based on market specific effectiveness.

Question 3

Market Entry Strategies

Answer 3

1) Direct Export → Sell products directly to international markets.

2) Licensing & Franchising → Partner with local businesses to expand reach.

3) Strategic Partnerships → Form joint ventures with established local
companies.

4) Foreign Direct Investment → Establish wholly-owned subsidiaries in target
markets.

Question 4

Risk Management in international marketing

Answer 4

• risk identification
• continuous monitoring
• risk analysis
• mitigation planning

Question 5

International Distribution Channels

Answer 5

• e-commerce plataforms
• local retail networks
• supply chain management
• cross-border trade