topic 1 operations Flashcards
(174 cards)
operations
bus activproduct ities involve transformation of inputs to outputs of g&s (the PP) for manufacturing goods & provision of services
- apart from transformation (converting inputs to outputs), created value
- value adding: create extra/added value as inputs transformed into outputs
manufacturing: turning inputs (raw materials) –>, labour, energy, equip) –> outputs (semi/finished goods)
services:
* combining inputs (knowledge, labour, equip) to DELIVER service
customers will demand … from g&s
- high quality g&s
- waste minimal resources in production
- (overuse staff, overproduce, errors & defects, underuse machinery) –> lean production
- reflect fair value for labour used
- consumers more aware of conditions g&s produced esp in low cost developing c’s
- pay & treat employees fairly
- bus increasingly concerned with ethics of PP & suppliers –> ethical sourcing
- operate at low cost to maximise affordability
* consumers also consider price when choosing
* highly comeptitivce markets bus try capture market share by lowering prod costs to lower prices - integrate enviro awareness & ecologically sustainable practices
- consumers ^ concern abt enviro & want bus to operate in this manner
- reduce GH gas emissions, waste, electricity use, use recyclable materials
- reflect changes in consumer needs over time
- w/ constant tech adv, –> bus invest resources to develop innovate products
ethical issues a (burger) bus must consider
products may damage health,
- ensure menu not advertised largely to children bc society, health concerns arise eg. heart disease if overconsumed
- ignoring = neg publicity & cant achieve marketing objs (eg. expand product range)
truth & accuracy
- ensure ‘oversized’ food meet customer expectations (cant deliver small)
- ignored –> neg brand awareness –> lose sales –> hinder profit maximisation
ethical sourcing
bus choose suppliers engaging in ethical conduct
- pay fair wages
- enviro friendly practices
lean production
appraoch to eliminate waste & improve efficiency –> greater profits (bus) & lower prices (consumers)
- bus can reduce waste & satisfy growing consumer demand for sustainable use natural resources
strategic role of operations management
define cost leadership and differentiation
- (all): ensure decisions contribute to strategic direction of bus & achieve bus’ strategic goals in bus plan –> how op affects other functions & how contributes to bus’ S< goals changing bus enviro (all strategic decisions to lower cost, ^ efficient use resources, differentiate products (if can), comp adv
- allocating resources so bus meets customer needs, cost leadership & differentiating g/s
- improve efficiency, productivity, competitiveness, quality outputs
- cost leadership: (control costs by streamlining processes, reduce waste, optimise resource use) offer g/s at lowest (by lowering costs) prices than comp while maintaining profitability & quality lvl, –> comp adv (pass cost savings to customers as lower prices)
- mainly use least inputs possible to produve given output w/ same quality (efficiency)
- use standardisation –> EoS
g/s differentiation: distinguish product from competitors so consumers perceive they better –> comp adv ( quality, innovative features, unique customer experiences) - goods diff: appearance, augmented features, quality
- services diff: amt time spent, qualifiation & experience of provider, quality of tech used in delivery
- responsive to changes in customer demand, market trends, tech adv
- sustainable eg. reduce carbon footprints, minimise waste, eco-friendly materials –> social & enviro responsibilities –> brand reputation
- CL & DIFF dont contradict, pursue cost leadership souldnt ignore importance of diff bc major opp to maintain competitiveness. BUT can only pursue 1 AT A TIME as MAIN strat
strategic
long term, broad aims of each functions contributes to strategic plan of bus
* lvl affects OMFH > length time
general overarching goal of business is to ….. which is usually done by focusing on 2 important aspects of profit….
to maximise profits
- revenue/income
* maximised to bring greatest possible volume of money
* financial and marketing - costs/expenses
* minimised to reduce overall lvl
* not just HR and operations bc all aspects of bus incur costs
profit centres & cost centres
profit centre
* aspects of business directly generate revenue & profits (income)
cost centres
* departments of bus dont directly generate incoem but incur costs eg. operations function bc manage costs
diff types of costs
INPUT
*land, resources, interest on investment, leases on machinery
LABOUR
* full, part, casual emp, subcontractors, recruitment & training, redundancy, overtime
PROCESSING
* electricity, machinery maintenance
INVENTORY
* distribution, storage,
QUALITY MANAGEMENT
* quality planning/training, inspection of goods & PP, remediation via. sales returns
cost leadership
aiming to have lowest costs in an industry –>most price competitive bus in market
* if cost leader, develops comp adv over rivals, attract customers by offering lower prices while still profitable
* ops managers must improve efficiency by using least amt inputs (volume & $ value) possible to produce given lvl output
* 1 way by creating ecos of scale: cost savings/advs from producing on larger scale as fixed costs spread over more units of output & inputs purchased in bulk at discounts
balancing betw cost and quality in operations
- minimising costs vs maximising quality of output vary betw bus depending if aiming to develop & sustain comp adv based on price/cost or differentiation
- standard of materials, labour, speed of equip rises –> product prices ^
- need decide lvl quality –> lvl costs
product differentiation goods vs services
- distinguishing g/s from competitors (quality & image), –> charge higher prices & still attract customers
- most bus produce combo of g&s (restaurant)
- more imp for bus’ not cost leaders in their industry
- services dont exist prior demand
TANGIBLE/PERISHABLE
- goods physical dimension can be stored, touched
- services only exist while being performed but effects may endure after completion
CUSTOMISATION
- goods standardised usually
- services customised but may be standardised
- varied according to needs of customers, produced with a market than prod focus
TIME BETW PRODUCTION & CONSUMPTION
- length time betw prod of goods and consumption larger
- prod services & consumption simultaneous
DETERMINE VALUE
- goods value ascertainied via inpute csts (labour cost, metarials, transformation) + margin (profit)
- value subjective depends on market, but ^ w/ service provider’s high skill lvls, (edu, exp)
standardisation & customisation (goods in diff industries)
producing g/s homogeneous/identical
* mass produce items w/ no variety at low cost per unit usually on assembly line
* directly related to cost savings from ecos of scale
* services to ensure consistency of quality
* predetermined lvl quality, produced with production focus
customised goods vary according to customer needs
- produced w/ market focus than production focus
- prod costs lower for standardised g&s than customised due to ecos of scale & faster processing
product differentiation ways
-
varying the features of the product
* goods have basic form w/ sophisticated options available which carry higher price (eg. cereal with fruit) -
varying product quality
* make low quality, affordable model –> ^ quality (higher price), innovation
* often sold under diff brand name to create diff product images to maximise market share by appealing to broader range consumers based on income lvls, budget, taste, etc -
varying any *augmented features
* add-ons usually for electronics/vehicles (build in gps)F
differentiation of services ways
- varying the amt time spent on a service
- eg. delivery in a day
- varying the lvl expertise of a service
- service providers w/ higher expertise can offer more specialised service
- developing self-service options, flexibility (?)
- customers look for flexibility in when & wherethey access services
- encourage customers to take initiative eg. self-service checkouts
- greater convenience for customers, quicker operations processes & cost savings (lower staffing requirements & allow bus to close some physcial stores)
- vary qualifications & experience of service provider
- more qualified & experienced can offer higher quality service
- vary materials/tech usedi n service delivery
for g&s, differentiation can be created through 2 things
cross branding marketing strat 2/+ brands collab to promote g/s together
- use reputation, consumer base both to create unique value proposition
- enhance brand visibility, market reach eg. partnerships w/ companies
- products differentiated but not from product itself but extenal factor into mix
strategic alliance formal agreeent betw 2/+ companies to collab & pursue material goals while remaining independent
* not mergers/acquisitions bc allow share resources & markets w/o fully integrating their ops
* joint ventures (create new bus entity share ownership)
* enter new markets, innovation, reduce risks, ecos of scale, diversify revenue streams
- adds value to products by offering customers added benefits
- while no actual product diff, customers attracted/maintained by offering added benefit
operations processes for perishable goods need
- high standards of quality, safety, cleanliness
- very short LEAD TIMES (amt time betw process initation & execution eg. order placed & delivery made) + efficient distribution
- robust packaging and cold storage throughout prod & distribution
perishable goods vs non perishable goods
- short lifespan & consumed quickly (mostly food)
- relatively inexpensive & bought on regular basis
- non perishable goods ineherently more durable so expected to last longer
- non persihable produced in many diff industries
what are the operations processes like for non perishable goods?
- manage all aspects quality thorugh PP (sourcing inputs to prod & distribution)
- effective inventory management strats
- highly responsive to market demand to minimise waste
intermediate goods
multiple transformations for final product
* gone through 1 set of operational processes and become inputs into further processing
what will a business do if it is not large enough to operate each OMFH?
perform only 1 or 2 functions most competent and hire services of other businesses to perform other areas
operations & marketing interdependence
- by researching lvl consumer demand & identifying needs of target market for products, marketing informs ops what & how much to produce
- determine product designs used by ops & scale of bus ops
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dependent on ops to perform 4 P’s, relies on efficiency & effectiveness of ops:
1. product (output match design specifications & meet customer expectations associated w/ brand image)
2. price (base pricing decisions on producti mage & desire to max sales depends on ability ops to minimise prod costs)
3. promotion (persuade target market to purchase products simple when output high quality)
4. place (makep roducts easily available when & where demanded depends on timely completion of ops processes)
promoting, selling, distributing g/s to consumers by understanding cust needs & pref, create value for them & communicate in way infleunces purchasing decisions
* to connect w/ target market & build LT relations to ^ sales & brand loyalty
* highly specialised field looks all aspects buying & selling (eg. psychological)
market research
understand customer needs, market trends, competitors by collecting & analysing data to identify opps & tailor to meet consuemr demands