Topic 1- Operations Flashcards
Operations:
various processes (procedures) involved in transforming (turning) business inputs into outputs of goods and services.
other words for outputs:
production, products, finished products, final
goods or services, semi - finished products.
Lean production:->
WHY?
E.g. of Sources of waste in b.:
method of manufacturing that is designed to eliminate waste — or have no excess
— Waste is non-value adding, but adds to cost. If waste can be minimised then production processes are most efficient.
___under use of labour and/or machinery, overproduction, defects requiring remediation or creating lost product, slow lead times and waiting times within processes, and carrying of excess inventory.
GOAL of a business:
is to maximise profit (can be done in 2 ways)
Profit =Revenue –Costs. Revenue (Price X Quantity sold) – should be maximised so as to bring in the greatest possible volume of money.
Finance and Marketing tend to target revenue side.
Costs
Key b. functions of Human Resources and Operations.
The strategic role of operations:
gaining a long-term competitive advantage over its competitors, both local and overseas. May also use either a cost leadership and/or product differentiation strategy.
Strategic operations decisions focus on:
- products to be created
- how to produce products
- capacity/size of operations
- organisation of inputs and equipment in operations* location of operations
- employees used in operations
- quality.
Cost leadership:
aiming to have the lowest costs and/or to be the most price competitive in the market = obtaining a sustainable competitive advantage.
One key way to determine selling price is through:
- Cost: of producing the good/service
- Market: customer demand
- Competition: price comparison to competitors
To achieve cost leadership, businesses must:
- Minimize costs across all levels.
- Lower costs allow for reduced selling prices, attracting more customers.
- Increased sales result in higher revenue and profit.
Economies of scale:
-> And the WHY?
cost advantages gained by increasing the size of operations. As a business produces more, the average cost per unit decreases.
— When businesses produce on a ↑scale, they spread out fixed costs (like machinery or factory space) over a ↑ output, leading to a ↓ average cost per unit.
->allows the b. to achieve cost leadership.
Product differentiation:
Distinguishing a product from competitors, creating a competitive advantage.
E.g.: free delivery, loyalty cards, better warranties, superior quality.
Goods can be differentiated by:
Features: Offering variety (e.g., different types of cereal, Coke vs. Diet Coke).
Quality: Varying levels (e.g., a Honda vs. a Porsche).
Add-ons: Extra features (e.g., leather seats in a car).
Services can be differentiated by:
Time: More or less time spent on a service (e.g., a 15-minute vs. 1-hour haircut).
Expertise: Level of specialization (e.g., legal services in specific fields).
Experience: Qualifications of the service provider (e.g., tutoring by a student vs. an experienced teacher).
Technology: Use of advanced tools (e.g., self-serve registers at supermarkets).
Cross-Branding (Strategic Alliances):
Cross-branding adds value to products by forming partnerships. Examples:
Woolworths and Caltex
Qantas and the One World Alliance
Coles and Shell
Standardised Goods:
Mass-produced, uniform in quality, faster production, cheaper—Cost leadership is achieved through economies of scale.
-> but can limit the market (not all customers want the same product), can lead to quality issues
E.g: iphones & ikea
Customised Goods:
Tailored to customer needs, higher price but more customer satisfaction—Competitive advantage
-> but higher production costs & slower production
E.g. custom-built cars
Perishable vs Non-Perishable Goods
Perishable: Short lifespan, need for quick production and delivery (e.g., milk, eggs).
Non-Perishable: Durable, require quality control and inventory management (e.g., furniture, electronics).
Services Differentiation
Standardised Services: Uniform, less customization - but consistent (e.g., fast food).
Customised Services: Tailored to individual needs, often more expensive (e.g., legal advice).
Self-Service: Common in industries like banking and travel - but can be tech difficulties (e.g., self checkout).
Interdependence:
mutual dependence that the key business functions have on one another
Operations and Marketing Interdependence:
Marketing understands customer needs and wants ->helps plan & produce products that are in demand. Operations have to meet promotional promises of quality, features, and availability.
Operations and Human Resources
Interdependence:
HR recruits and trains workers for operations. Operations provide quality products, ensuring business growth and employee recruitment.
Operations and Finance Interdependence:
Finance allocates resources to operations for purchasing raw materials, machinery, and training. Operations focus on producing efficiently to maximize profits.
Key influences on operations include:
Technology
Environmental Sustainability
Legal Regulation
Globalisation
Government Policies
Quality Expectations
Cost-Based Competition
Corporate Social Responsibility (CSR)
Globalisation and its impact
removes trade barriers, allowing for global movement of capital, labor, ideas, and technology.
Impact: It creates both opportunities and competitive pressures as businesses compete globally on price and cost efficiency.