Topic 2: Consumer Behavior Flashcards
(11 cards)
1
Q
Kinds of Risks
A
- Performance risk.
- Psychological risks.
- Financial risk.
- Physiological risk.
- Social risk.
2
Q
What are the postpurchase outcomes?
A
- Customer satisfaction.
- Postpurchase dissonance.
- Customer loyalty.
3
Q
What goes into the consumer decision process?
A
- Marketing Mix (Four P’s.)
- Social Factors.
- Psychological factors.
- Situational factors.
4
Q
Elements of the marketing mix.
A
- Product.
- Price.
- Place.
- Promotion.
5
Q
Psychological factors.
A
- Motives.
- Attitudes.
- Perceptions.
- Learning.
- Lifestyle.
6
Q
Social factors.
A
- Family.
- Reference groups.
- Culture.
7
Q
What are the situational factors?
A
- Purchase situation.
- Shopping situation.
- Temporal state.
8
Q
What are the three components of attitudes?
A
- Cognitive (positive thoughts).
- Affective component (positive feelings).
- Behavioral components (purchase behavior).
9
Q
What are the other physiological factors
A
- Perception.
- Learning.
- Lifestyle.
10
Q
What is high involvement?
A
- Greater attention
- Deeper processing.
Develops strong attitudes and purchase intentions.
11
Q
What is low involvement?
A
- Less attention.
- Peripheral processing.
Generates weak attitudes and increased use cues.
