Topic 2: Consumer Behavior

Question 1

Kinds of Risks

Answer 1

• Performance risk.
• Psychological risks.
• Financial risk.
• Physiological risk.
• Social risk.

Question 2

What are the postpurchase outcomes?

Answer 2

• Customer satisfaction.
• Postpurchase dissonance.
• Customer loyalty.

Question 3

What goes into the consumer decision process?

Answer 3

• Marketing Mix (Four P’s.)
• Social Factors.
• Psychological factors.
• Situational factors.

Question 4

Elements of the marketing mix.

Answer 4

• Product.
• Price.
• Place.
• Promotion.

Question 5

Psychological factors.

Answer 5

• Motives.
• Attitudes.
• Perceptions.
• Learning.
• Lifestyle.

Question 6

Social factors.

Answer 6

• Family.
• Reference groups.
• Culture.

Question 7

What are the situational factors?

Answer 7

• Purchase situation.
• Shopping situation.
• Temporal state.

Question 8

What are the three components of attitudes?

Answer 8

• Cognitive (positive thoughts).
• Affective component (positive feelings).
• Behavioral components (purchase behavior).

Question 9

What are the other physiological factors

Answer 9

• Perception.
• Learning.
• Lifestyle.

Question 10

What is high involvement?

Answer 10

• Greater attention
• Deeper processing.

Develops strong attitudes and purchase intentions.

Question 11

What is low involvement?

Answer 11

• Less attention.
• Peripheral processing.

Generates weak attitudes and increased use cues.