Topic 2 Globalisation and popular culture

Question 1

What are the forms of globalisation?

Answer 1

• ownership
• satellite tv
• internet
• advertising
• entertainment

Question 2

What does McLuhan argue about the media?

Answer 2

• the world is a global village
• connected through new media
• he argued media ‘shrinks’ the world to be one village or community

Question 3

who discusses the world has become a global village?

Answer 3

McLuhan

Question 4

What does popular culture include?

Answer 4

• ‘red top’ newspapers
• soaps
• reality tv
• rock and pop music
• feature films

Question 5

Define popular culture?

Answer 5

cultural products liked and enjoyed by the mass of ordinary people, often associated with mass cultures

Question 6

Define high culture?

Answer 6

specialist cultural products seen as having artistic or literary value, which are approved of by intellectual individuals

Question 7

Define candy floss culture?

Answer 7

a little fluffy culture that has very little substance with very little quality (Harvey)

Question 8

How talks about candy floss culture?

Answer 8

Harvey

Question 9

Who discusses that citizen journalism has led to heightened accountability of media?

Answer 9

Bivens

Question 10

Who discusses mcdonaldisation?

Answer 10

Ritzer

Question 11

Define mcdonaldisation?

Answer 11

Ritzer’s term for the ways in which the organising principles of the fast food restaurant chain are dominating and standardising all aspect of life

Question 12

Define cultural imperialism?

Answer 12

when a dominant culture takes over another culture

Question 13

Define hybrid culture?

Answer 13

a new culture formed from a mix of two or more other cultures

Question 14

Define hyperreality?

Answer 14

a view of the world which is created and defined by the media, with the image of an event more real than the event it is meant to be depicting

Question 15

Define simulacra?

Answer 15

images or reproductions and copies which appear to reflect real things in the world but have no basis in reality

Question 16

Define participatory culture?

Answer 16

a media culture which the public do not act only as consumers but also as contributors or producers of media content

Question 17

What is the content within high culture usually like?

Answer 17

• detailed
• political
• analytical

Question 18

Why has the distinction between high culture and popular culture been weakened?

Answer 18

theatre productions being made into films

Question 19

what is the marxist view of popular culture?

Answer 19

• negative
• stops audience thinking critically
• promotes false consciousness
• aim is to. create profit
• obliterates local culture
• candy floss culture

Question 20

How does high culture link to Bourdieu’s theory of cultural capital and the concept of habitus?

Answer 20

middle culture are socialised into these activities

Question 21

what is the post modernist view of popular culture?

Answer 21

• diversity of globalised media offers more choice in consumption
• identity is fragmented
• media saturated
• we create reality

Question 22

What is the cultural imperialist view of popular culture?

Answer 22

• undermines local culture
• commodifies culture
• domination of western values

Question 23

What does Sinatra argue about the distinction between high culture and popular culture?

Answer 23

• elements of high culture have now become part of popular culture
• there’s no longer any real distinction between the two
• art has become mass produced and there’s nothing special about it

Question 24

Are marxists for or against the globalisation of popular culture?

Answer 24

against

Question 25

What do postmodernists say about the globalisation of culture?

Answer 25

- it provides both economic and cultural benefits - allows people to have more choice over their identity - this choice allows people to critically respond to the mass media

Question 26

why do postmodernists see globalisation of popular culture positively?

Answer 26

- globalisation of popular culture provides both economic and cultural benefits - allows people more choice over their identity and lifestyle

Question 27

What are marxists known as?

Answer 27

cultural pessimists

Question 28

Why do marxists see the globalisation of popular culture negatively?

Answer 28

the media is simply mass produced with the purpose of creating profit, protect the ideology and draw audience to be passive

Question 29

Do postmodernists see globalisation of popular culture negatively or positively?

Answer 29

positively

Question 30

What does Marcuse say about the globalisation of popular culture?

Answer 30

the consumption of the media has undermined individuals ability to think critically. He argues this is a form of social oppression

Question 32

Strinatri is a post modernist, what does he say about the globalisation of popular culture?

Answer 32

- this choice allows people to have more choice over their identity

Question 33

Do marxists see globalisation of popular culture negatively or positively?

Answer 33

negatively

Question 34

What did Livingstone say about the globalisation of culture?

Answer 34

popular culture watched by millions educate individuals on controversial issues, politics and harsh realities of life. Soap challenges issues like rape, incest, child abuse, homelessness, alcoholism. this in turn promotes public discussion and support for those who need it

Question 35

What do critics of popular culture say?

Answer 35

marxists say the media is simply mass produced manufactured produced created with the sole aim of creating profit, it is created to protect the ideology of the ruling class as consumers are drawn into a state of passivity

Question 36

What does Marcuse suggest the consumption of the media has undermined?

Answer 36

- it has undermined individuals ability to think critically. - - he argues this is a form of social oppression - a means of locking people into the present system and prevents revolutionary change

Question 37

What do Marxists say about popular culture?

Answer 37

- marxists believe global culture has obliterated local culture and based solely on American ideals - Marxists believe that globalised culture has led to the dumbing down of authentic local culture and killed off patriotism and the nation state - cultural homogenisation

Question 38

What does Putnam say about popular culture?

Answer 38

- it has led to people being reluctant to socialise in case they miss their favourite tv shows

Question 39

What does Harvey say about popular culture?

Answer 39

- the introduction of digital TV has led to the decline in quality of popular culture - he argues this has led to a 'candy floss culture' that speaks to everyone but no one in particular

Question 40

What do marxists argue about popular culture?

Answer 40

- media is mass produced with the sole aim of creating profit - created to protect the ideology of the ruling class - consumers are passive

Question 41

What do marxists argue about globalised culture?

Answer 41

- globalised culture has led to the dumbing down of authentic local culture

Question 42

What do marxists argue about globalised culture?

Answer 42

- support it - it provides both economic and cultural benefits - it allows people more choice over their identity

Question 43

What does Strinati argue about the choice people get from globalised culture?

Answer 43

this choice allows people to critically respond to mass media

Question 44

What does Baudrillard say about media content?

Answer 44

- media images dominate and distort the way we see the world

Question 45

What are the Pluralist views on popular culture?

Answer 45

- no such thing as popular or mass culture - consumers across the world have choice - globalisation expands information - people pick and mix on their culture

Question 46

What is cultural imperialism?

Answer 46

when one dominant culture takes over another culture

Question 47

who discusses lords of the global village?

Answer 47

Bagdikian