Topic 2 Savvy Shopper Flashcards
(30 cards)
Store layout at the entrance
- Just inside the supermarket there is some clear space, to let customers adjust to atmosphere.
- The heating may blow warm air onto customers, which is psychologically welcoming.
Store layout fruit and veg
- Fruit and veg are placed near the front of the supermarket.
- Consumers associate fruit and veg with freshness and quality and having them at the front of the store has a positive effect on sales.
Store layout on the shelf
- People tend to look at things on a shelf from left to right. So, for example, in a display of cans of soup, the most expensive ones are positioned on the right.
- The cheapest variety is put either on a high shelf or on a low shelf, to prevent customers from seeing it easily.
- Items that appeal to children are on low shelves.
Store layout going down the aisle
- As customers turn their shopping trolley at the end of an aisle, they slow down. The shelves at the ends of aisles are called ‘hot spots’, where supermarkets display special offers and impulse purchases.
- Aisles are used to group items together around a theme. This can encourage customers to buy more than they had on their shopping list.
Store layout bread and milk
- Bread and milk are essential purchases for most customers. They are usually at the back of the shop so customers going to buy bread and milk have to walk past displays of other goods that may appeal to them.
Store layout at the checkout
- Displays at the checkout are the supermarkets last chance to tempt customers to buy more.
- May include sweets but other goods are there too.
- Sometimes depends on the weather or season.
Cheapest supermarkets in NI
Lidl and Asda
What shops should u avoid
Convenience stores
Smaller stores have higher running costs that result in higher prices at the tills.
How to reduce costs (brandwise)
- Choose own label over big brands
- When big brands are tested taste wise against cheaper, own brands taste better.
What should you do when items bought regularly are discounted
Stock up on
Why should you join a loyalty scheme
You can collect points and some offer additional benefits eg exclusive discounts
Special offers
Only cost effective on things you normally buy
Write a list
The consumer is more likely to stick to their list and not be distracted by other items which could lead to overspending.
Compare prices
- Use price comparison websites and apps
- the cheaper deal might require buying in bulk which, for some items could be difficult to store.
Causes of food waste when shopping
- Buying mutipack items that don’t get used up before they go off
- Impulse shopping/tempting offers - are they really a good item? Leads to overbuying - use a list
- confusion over dates - don’t understand them or check them before buying, food goes off before being eaten
- No pre-planning ahead of mealtimes so you don’t know what you need to buy - buy too much
Causes of food waste when preparing and cooking
- Not weighing out/ guessing and then cooking too much eg pasta.
- Leftover dishes are not eaten; leftover ingredients are not used in the next meal eg half a pepper.
- Food is stored incorrectly so that it rots easily and has to be thrown away.
Check the temperature of the fridge
The fridge should be between 1-4 degrees Celsius, if it is not, food will go off much quicker.
Use the fridge wisely
Use the space in the fridge for the correct foods. Some foods keep better outside the fridge eg bread, bananas
Keep the stems of vegetables in water
Vegetables such as broccoli and celery keep fresher this way
Freeze leftovers
Rice or pasta dishes freeze very well.
Measure portions
Cook only the amount needed
Revive out of date bread
Bread rolls can be refreshed in the oven use staler bread to make breadcrumbs.
How should leftovers be stored?
Leftovers should be stored correctly and unless frozen used within 48 hours of when they were made.
Cooked rice should be used within 24 hours.
Reducing food waste (plan)
Plan your meals for the week and use a shopping list to avoid buying unnecessary foods
