topic 5 Flashcards

(19 cards)

1
Q

what is structured data

A

Data that is organized in a clear format, usually in rows and columns

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2
Q

what is unstructured data

A

Data that is unorganized, and has no clear structure.

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3
Q

The Value of Extracting Meaningful Information from Data

A

Better decision-making

Improved efficiency (e.g. finding process bottlenecks)

Customer targeting

Competitive advantage

Forecasting trends

Example: A company analyzes social media comments (unstructured) and sales records (structured) to improve product design

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4
Q

what is data

A

raw facts that are unorganized and have no context

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5
Q

what is information

A

data that is organized and has context, given in a way so as to make it useful

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6
Q

examples of structured data

A

databases
spreadsheets
online forms

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7
Q

examples of unstructured data

A

emails
videos
soical media
chats

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8
Q

why are databases used to structure data

A

Organise data clearly and consistently

πŸ” Search, sort, and filter data quickly

πŸ”’ Improve data accuracy (integrity). using rules like data types and primary keys

Reduce duplication. Databases use relationships between tables (via foreign keys), so the same data isn’t stored multiple times.

πŸ‘₯ Allow multiple users to safely access and manage dat

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9
Q

what is a table

A

it stores data in rows and coloumns

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10
Q

what is a primary key

A

a unique identifier for each record in a table

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11
Q

what is a foreign key

A

A field in one table that links to a primary key in another table

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12
Q

what is a composite key

A

A combination of two or more fields used together as a primary key

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13
Q

what is a record

A

a row in a table

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14
Q

what is a field

A

a column in a table

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15
Q

what is an entity

A

An entity is something you want to store data about in a database

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16
Q

what is the one-to-one entity relationship

A

One record in one table relate to another record in another table

17
Q

what is the one-to-many entity relationsbip

A

One record in one table relate to many records in another. ex-One Customer can place many orders, but each Order belongs to one customer.

18
Q

what is the many-to-many relationship

A

Many records in one table relate to many records in another

19
Q

disadvantages of using databases to structure data

A
  1. Setup Time and Cost
    Designing and building a good database takes time and expertise.
  2. Complexity
    managing relationships, and writing queries can be complex for beginners.
  3. Maintenance Required
    Regular updates, backups, and optimisations are needed.
  4. Less Flexibility for Unstructured Data
    Databases are not suited for storing things like video, social media posts, or documents without extra effort.
  5. Performance Issues at Scale (If Poorly Designed)
    A poorly structured database can become slow as data grows.