Topic 6: E-Business/E-Commerce Flashcards
(13 cards)
What is E-Business? (4)
E-business is the term used to describe doing business using electronic means.
What is Digital Marketing? (4)
Digital Marketing refers to the conduct of marketing activities using digital media including mobile devices, Internet and Wi-Fi.
3 advantages and 3 disadvantages of Digital Marketing? (8/10/18)
Advantages
1.Reduced costs
2.Increased opportunities to find new markets
3.More personalised and targeted marketing
Disadvantages
1.Initial cost
2.Potential Failure
3.Negative Publicity
What is Mobile Technology? (4)
Mobile technology refers to Wi-Fi, 3G, 4G and 5G communication systems which can be accessed through mobile devices such as phones, iPads and laptops.
3 advantages and 3 disadvantages of Mobile Technology? (8/10/18)
Advantages
1.Enables staff to work from remote locations
2.Customers can complete payments much faster
3.Supports more flexible working practices by providing services
Disadvantages
1.Valuable data can be exposed to unauthorised people
2.Staff training costs reduce profitability
3.Time consuming
2 advantages and 2 disadvantages of Social Media. (8/10/18)
Advantages
1.Promotion
2.Increased consumer interaction
Disadvantages
1.Trained professionals are required
2.May increase business costs
What is Mobile Ticketing? (4)
Mobile ticketing is the provision of tickets to ticketed events.
3 advantages and 2 disadvantages of Mobile Ticketing (8/10/18)
Advantages
1.Convenient and cost-effective as production charges and waiting times are cut.
2.Environmentally friendly
3.Extremely convenient
Disadvantages
1.The phone must be charged
2.Some customers prefer a hand copy of the ticket.
What is E-Commerce? (4)
E-Commerce specifically refers to ordering, buying, selling and paying for products and services using the internet.
3 advantages and 3 disadvantages of E-Commerce to the business? (8/10/18)
Advantages
1.Access to worldwide market
2.Lower transaction costs
3.Accessible 24/7
Disadvantages
1.Additional resources required
2.Potential security leaks
3.Setup costs can be high
3 advantages and 3 disadvantages of E-Commerce to Consumers (8/10/18)
Advantages
1.Wider choice
2.Saves money
3.24 hour shopping
Disadvantages
1.Lack of Seller/Buyer relationship
2.Delay in receiving the product
3.Potential security leaks
What is Mobile Marketing? (4)
Mobile marketing refers to the conduct of marketing activities using mobile devices.
3 advantages and 3 disadvantages of Mobile Marketing (8/10/18)
Advantages
1.Instant results
2.Convenient to use
3.Huge viral potential
Disadvantages
1.Platforms too diverse
2.The small screen may be difficult for potential consumers
3.Need permission to display marketing
