Topic 7 Flashcards
User-Centered Design
A design method focusing on the users: needs, wants, limitations, thoughts, values and beliefs.
5 Stages of UCD
- Research 2. Concept 3. Design 4. Implementation 5. Launch
Define: Usability
How easy it is to use a product or system
List: Usability Objectives
Usefulness, Effectiveness (how good the product is at doing its job), Attitude, Efficiency (how much effort the product uses to do its job), Learnability (how easy it is to learn)
List: Characteristics of a Good Interface
Simplicity, intuitive, visibility, feedback, affordance, mapping, constraints.
Define: User Population
Group expected to use the product
Define: Classification of User
Grouping people based on common characteristics ie. gender, age, etc.
Define: Personae, secondary personae & anti personae
Personae: fictional character representative of the user population
Secondary Personae: Not target market but a group whose needs should be met
Anti Personae: People who are not being targeted
Define: Scenario
A fake situation for personae to interact with.
List: Strategies for UCD
Field research, observation, questionnaires, focus groups, affinity diagraming, participatory design sessions, natural environment, and usability labs.
Define: Four Pleasure Frame Work
Physiopleasure: pleasure produced from physical interactions with a product ie. touch
Sociopleasure: pleasure from belonging to a community or group
Psychopleasure: pleasure from being made to feel smart about a product
Ideopleasure: The pleasure that comes from doing the morally/ethically correct thing.
Define: Designing for Emotion
Visceral: Look of a product
Behavioral: Function of a product
Reflective: The stories and emotions a product holds.
Define: ACT - Beyond Usability
Attract: Catch your eye
Converse: Interaction with the product
Transact: Purchase of the product
