Topic 8 Flashcards

1
Q

What are the Five Vs of Big Data?

A

Volume, Velocity, Variety, Veracity, Value

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2
Q

What does ‘Volume’ in Big Data refer to?

A

The massive scale of data

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3
Q

What does ‘Velocity’ in Big Data refer to?

A

The speed at which data is received and processed

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4
Q

What does ‘Variety’ in Big Data refer to?

A

The different forms of data like text, images, and video

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5
Q

What does ‘Veracity’ in Big Data mean?

A

The uncertainty, noise, or bias in data

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6
Q

What does ‘Value’ in Big Data mean?

A

The usefulness or benefit derived from the data

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7
Q

What is Business Intelligence?

A

The process of turning data into actionable insights

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8
Q

What are functions of Business Intelligence tools?

A

Reporting, OLAP, analytics, data mining, text mining, predictive and prescriptive analytics

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9
Q

What is Business Analytics?

A

Analyzing past performance to inform business planning

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10
Q

What are the three types of analytics?

A

Descriptive, Predictive, Prescriptive

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11
Q

What is Descriptive Analytics?

A

Analysis of historical data to understand what has happened

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12
Q

What is Predictive Analytics?

A

Forecasting future outcomes based on current data

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13
Q

What is Prescriptive Analytics?

A

Recommending actions based on data analysis

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14
Q

What is Hadoop?

A

A framework for distributed storage and processing of large datasets

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15
Q

What is Apache Spark?

A

A fast engine for large-scale data processing including streaming, SQL, and machine learning

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16
Q

What is a benefit of cloud-based analytics platforms?

A

Flexible, scalable computing power without major infrastructure

17
Q

What is an example of a data management tool?

A

SQL databases

18
Q

Which language is commonly used for data science?

19
Q

What is a popular tool for data visualization?

20
Q

What is a statistical programming language used in analytics?

21
Q

What is digital dexterity?

A

The mindset and behaviors that enable employees to succeed with digital tools

22
Q

Why does Big Data matter for digital transformation?

A

It enables competitive advantage, innovation, and better customer insights

23
Q

What is a challenge of data integration?

A

Difficulty combining data from different sources or formats

24
Q

Why is high data quality important?

A

Poor data leads to bad decisions and unreliable analysis

25
What’s a common mistake in analytics?
Confusing correlation with causation
26
What is an ethical concern in data analytics?
Bias in data collection or analysis
27
What is predictive maintenance?
Using sensors and data to prevent equipment failure
28
How is Big Data used in healthcare?
To predict outcomes and support personalized medicine
29
How is Big Data used in finance?
To detect fraud and manage investment risk
30
Why is Big Data valuable in digital commerce?
It enables personalization, optimization, and real-time insights
31
What is Customer Acquisition Cost (CAC)?
The cost to acquire a new customer through marketing
32
What is Conversion Rate?
The percentage of visitors who complete a desired action, like a purchase
33
What is Average Order Value (AOV)?
The average amount spent per transaction
34
What is Customer Lifetime Value (CLV)?
The total revenue expected from a customer over time
35
What is Cart Abandonment Rate?
The percentage of shopping carts that are not completed as purchases
36
What is ROI?
Return on Investment, measuring profitability relative to cost
37
What is social media engagement?
Interaction metrics like likes, shares, comments, and reach
38
Why is page load speed important?
Faster load times improve user experience and conversions