Topics

Question 1

What does the Zero Moment of truth mean?

Answer 1

Is zero knowledge

Question 2

What does the First Moment of truth mean?

Answer 2

first learning about the product

Question 3

What does the Actual Moment of truth mean?

Answer 3

the purchase of the product

Question 4

What does the second Moment of truth mean?

Answer 4

start using the product

Question 5

What does the third Moment of truth mean?

Answer 5

thoughts on product

Question 6

What is working in a silo problem wise?

Answer 6

this is a problem as there is no communication between teams/departments

Question 7

What is CTR

Answer 7

ratio users click specific link total number user view page

Question 8

Crawlers

Answer 8

librarians

Question 9

web indexing?

Answer 9

organising web content by categorising/indexing it

Question 10

what is geographic segmentation?

Answer 10

businesses’ locations

Question 11

What is behavioural segmentation?

Answer 11

businesses’ behaviours and
how they engage with the product

Question 12

what is industry segmentation?

Answer 12

industry within which
businesses operate

Question 13

what is size/income segmentation?

Answer 13

Based on the number staff businesses
have, or alternatively their turnover

Question 14

what is outbound marketing?

Answer 14

techniques interrupt target audience’s
routine, “pushing” the brand’s messages TV ads

Question 15

what is inbound marketing?

Answer 15

techniques to attract (i.e. “pull”) the target
audience to the brand by producing content useful eg blogs

Question 16

what is product?

Answer 16

Does it meet audience needs

Question 17

what is place?

Answer 17

where is it where are we marketing

Question 18

what is price?

Answer 18

what is price and costs of product

Question 19

what is people?

Answer 19

how well equipped are our staff

Question 20

what is process?

Answer 20

what underlying factors make customer experience great

Question 21

what is physical evidence?

Answer 21

how product percieved

Question 22

is product development up or down?

Answer 22

down

Question 23

is introduction up or down?

Answer 23

down start to go up

Question 23

is introduction up or down?

Answer 23

down start to go up

Question 24

is growth up or down?

Answer 24

up and flat

Question 25

is maturity up or down?

Answer 25

flat down

Question 26

is decline up or down?

Answer 26

down

Question 27

what is reach?

Answer 27

when a potential customer see the brand for the first time

Question 28

what is acquisition?

Answer 28

is the tactics used to send a potential customer to the website

Question 29

what is conversion?

Answer 29

the potential customer purchases becoming an actual customer

Question 30

what is retention?

Answer 30

a brand encourages the customer to buy from them again

Question 30

what is retention?

Answer 30

a brand encourages the customer to buy from them again

Question 31

what is loyalty?

Answer 31

is when the customer is committed to the brand and recommends it to others

Question 32

what are innovators?

Answer 32

Small group of people, like exploring new tech and produce specialist blogs NERDY

Question 33

what are early adopters?

Answer 33

very receptive to new products, likely to engage word of mouth and interested in guides on how to use products LOYAL

Question 34

what are early majority?

Answer 34

followers who read reviews from early adopters before buying. Will use Youtube to see product demos KEVIN

Question 35

what are late majority?

Answer 35

sceptics who will use new product because FOMO and want evidence new product works FOMO SCEPTIC

Question 36

what are laggards?

Answer 36

will only use new product when no alternatives OLD PERSON

Question 37

what is promotion?

Answer 37

the brand and product awareness?