topoc 3

Question 1

how does segmenting the market help to save money?

Answer 1

needs to deliver marketing message to relevant customers- target market can be reached more often at at lower cost

Question 2

why is using social media good?

Answer 2

cheap to operate
quick to update
large numbers reached

Question 3

disadvantages of social media

Answer 3

could be time consuming to manage
negative feedback is public

Question 4

advantages of radio advertising

Answer 4

cheaper than tv
portable and can reach customers anywhere

Question 5

disadvantages of radio

Answer 5

product cannot be seen
listeners may skip adverts

Question 6

what is market segmentation?

Answer 6

splitting the market for a product into different parts

Question 7

Location of city

Answer 7

more people in the cities, so more potential customers

Question 8

What is a wholesaler?

Answer 8

A large storage centre, able to take deliveries direct from producers.
role is to break bulk. buying in large quantities then selling small amounts to retailer.

Question 9

Why might business is choose to sell their products online

Answer 9

It’s open 24 seven, and reaches of global audience

Question 10

Why do some people choose physical shops?

Answer 10

offer a personal service
display items
create an experience
encourages impulse purchases

Question 11

why do flat structures encourage workers to share ideas?

Answer 11

Workers at the bottom will have good relationships and frequent contact with managers, so more confident passing on their opinions


Question 12

What will the speed of communication from the top to bottom be like in a flat structure

Answer 12

It will be quicker because there are less layers for it to go through

Question 13

how does the accuracy of messages sent in a flat structure, compared to tall structures

Answer 13

More accurate because they’ll be less opportunities for the messages to be changed. Less mistakes will be made because information received is accurate

Question 14

What’s the zero hour contract?

Answer 14

Employee has no set guaranteed hours of work

Question 15

Advantages of zero hour contracts for the employee and business

Answer 15

highly flexible so appealing to those who need to turn down work at times
not have to pay employees when theyre not needed

Question 16

disadvantages of zero, our contracts for the employee and business

Answer 16

employees will not have job security or a regular income employees can turn down shifts which may lead to business not having enough staff to make customer demand

Question 17

Advantages of working from home to the business

Answer 17

can work longer as they will not be travelling
They may be more productive
work better with less distractions.

Question 18

disadvantages of working from home to the business

Answer 18

not be able to exchange ideas easily
may produce less as they are not being directed
will be costly to buy technology

Question 19

Disadvantages of working from home to the employee

Answer 19

miss the social side
may be less productive without supervisor

Question 20

advantages to the employees of working from home

Answer 20

enjoy freedom,
save time and money travelling

Question 21

What is Flexi time?

Answer 21

workers can work their hours in as few or as many days as they wish businesses may put restrictions on when work can be done. (core time).

Question 22

Advantages of Flexi time

Answer 22

Employee can plan work around lifestyle
communication between workers may not be good as they don’t meet regularly

Question 23

disadvantages of flexitime to others

Answer 23

customers may not like inconsistency in employee pattern. There may be conflict with some staff not offered a flexi contact

Question 24

advantages of flexi time to business

Answer 24

Save costs by not needing office space
might benefit from increased productivity

Question 25

What’s working whilst mobile?

Answer 25

Employees work when they’re on the move, travelling or on holiday

Question 26

What is temporary working?

Answer 26

employees work for a short period of time-contract is normally for fixed term i.e. three months it has an end date

Question 27

What are some problems with temporary working

Answer 27

Sometimes there’s a shortage of workers or the finances are insecure