tourism

Question 1

Formal definition of tourists

Answer 1

Minimum distance traveled 80 km, spending money on goods and services

Question 2

Two ways of tourism

Answer 2

Inbound, outbound

Question 3

Who is responsible for marketing a place

Answer 3

Tiered Effort

Question 4

Ways to determine if you fit heir market

Answer 4

Geographic
Segmentation
Travel Habits

Question 5

DMO

Answer 5

Destination Marketing Organizations

Question 6

PMO

Answer 6

Provincial Marketing Organizations

Question 7

Types of tourism

Answer 7

Business, Leisure, Sport/Recreation & Major Events

Question 8

Structure of DMO Team

Answer 8

Business, Leisure, Sport/Recreation & Major Events

Question 9

Two types of Sport Events

Answer 9

National/ International Competition, “Little League”

Question 10

Benefits of National competition sport events

Answer 10

Brings competitors, spectators, and media

Question 11

Which of the two types of sports events more profitable.

Answer 11

Little league

Question 12

Tourism sectors

Answer 12

Accommodation
Transportation
Dining/Food
Night life/Pubs/Casinos
Retail/Shopping
Attractions
Activities/Entertainment/Arts/Culture
City Sports & Major events
Festivals

Question 13

Crux of tourism marketing for a destination

Answer 13

Identify Product
Identify audience
Multiple demographics
Create marketing plan
Market to specific travelers

Question 14

What is a brand

Answer 14

Distinguishing name
Distinguishing symbol
Long-lasting phrase
Short-lasting phrase

Question 15

What is when a brand becomes default and why is it bad?

Answer 15

Kleenex, Xerox

Question 16

How are Brands showcased?

Answer 16

Naming rights
Consistent meaning and advertising
NO deviation in logo, messages, colour
On shirts/products

Question 17

What does branding a place mean?

Answer 17

Painting a picture in someone’s mind of what that place will offer

Question 18

What is important in branding a place?

Answer 18

Distinguishing feature (Architecture)

Question 19

What is branding a destination called?

Answer 19

Place Branding

Question 20

Why does a place brand?

Answer 20

Serves as communicator
Provides an image
Serves as value enhancer
Possesses a personality

Question 21

What is tourism Alberta’s brand

Answer 21

Remember to breathe

Question 22

Calgary’s old brand

Answer 22

Heart of the new west

Question 23

Calgary’s new brand

Answer 23

Be part of the energy

Question 24

What is Calgary known for?

Answer 24

Safe
Clean
Friendly (white hat)

Question 25

Canadian tourism slogan

Answer 25

Keep exploring

Question 26

Why does a destination brand?

Answer 26

Create a feeling

Question 27

What is inter-generational travel?

Answer 27

Grandparents taking grandkids

Question 28

Alberta train example of

Answer 28

Relationship marketing

Question 29

Travel Alberta ipods

Answer 29

Given on Alberta train

Question 30

How was relationship marketing related to Alberta Train?

Answer 30

Staff members accompanied guests on train Relationships with stakeholders No sales pitch

Question 31

Eco-Tourism Principles

Answer 31

Minimize Impact Build Environmental and Cultural awareness and respect Provide positive experiences fr both visitors and hosts Provide direct financial benefits for conservation Provide financial benefits and empowerment to local power Raise sensitivity to host countries' political, environmental and social climate Support international human rights and labour agreements

Question 32

Why is eco-tourism important from an operator's point of view?

Answer 32

Stay in business | Offer unique and rewarding experience

Question 33

Why is eco-tourism important from a tourist's point of view

Answer 33

Try to limit damage to an area | Volunteer vacation to restore nature

Question 34

Why did national parks start?

Answer 34

Environmentalists and public wanted to preserve precious regions.

Question 35

Who supported and invested in national parks

Answer 35

Railways

Question 36

"Pay to play" fee

Answer 36

Entrance fees are one way to pay for services while keeping a place protected

Question 37

Effects of tourism

Answer 37

Most vivid memories Highlight of the year Presence of visitors can affect living patterns of locals

Question 38

How does presence of visitors can affect living patterns of locals.

Answer 38

Disturb way of life Arrive with preconceived notions of what's right, what's wrong. Begging ex.

Question 39

What does the extent of affect of tourism on locals depend on?

Answer 39

Diversity, differences in wealth, habits, appearances, behaviour

Question 40

What is the most satisfying experience of tourists and locals?

Answer 40

Gatherings where culture is shared

Question 41

Tourisms affect on crime

Answer 41

Usually not significant but can increase

Question 42

How can tourism change residents?

Answer 42

Change in dress | Ethnocentrism

Question 43

What can hurt residents?

Answer 43

Resentment Conflict over use or abuse of facilities Rising prices during tourism season Taking photos

Question 44

Undesirable social results of tourism

Answer 44

``` Prostitution Gambling Drinking/ drugs Congestion Children trading education for jobs Overcrowding ```

Question 45

Who is more inclined to travel?

Answer 45

Higher wealth Higher levels of education People who live in cities

Question 46

Why do people who live in cities more inclined to travel?

Answer 46

Cities can be intimidating Added costs to get to city Lifestyles

Question 47

What are some social tourism opportunities?

Answer 47

Cater to less mobile visitors Senior trips Specialized group trips

Question 48

Who subsidizes social tourism?

Answer 48

Government, unions, public carriers, hotels or associations

Question 49

Who does social tourism assist?

Answer 49

Particular demographics like seniors, students, low-income, workers who may not have opportunities