Transitions

Question 1

At Transitions Optical, we see light for all that it is and all that it can be By controlling:

Answer 1

 The amount of light
 The direction of light
 The color of light

Question 2

Average speed of a fade back from 100% activated lenses to clear is

Answer 2

is ~8-10 minutes

Question 3

Photochromic lenses:

Answer 3

adapt to Changing Light
Block 100% of UV rays
Clearest Lens Indoors
Fastest Fade Back Speed

Question 4

Transitions VI lenses

Answer 4

They are very clear indoors – as clear as regular, clear lenses…
Dark outdoors for added comfort and convenience…
And they offer automatic UV and glare protection.
Total Performance Improvement.
adapt to all lighting conditions for visual comfort.

Question 5

How you identify which Transitions lens product is right for a patient
And how to present the product benefits in the best way possible

Answer 5

You can use choice to:
 Differentiate from competitors by carrying products they don’t
 Grow your customer base, and
 Meet different lifestyle needs

Question 6

Transitions Signature VII

Answer 6

Clearest lens indoors (emphasizing the indoor clarity.)
Patients who:
• Are interested in outdoor comfort
• Value fully clear lenses indoors
Colors: grey, green, brown
darken to just the right amount of tint outdoors.

Question 7

Transitions XTRActive

Answer 7

Darkest lens
Activates ~50% behind the windshield
Patients who:
• Are indoors and outdoors frequently
• Are light sensitive
• Are especially concerned about eye health
Colors: grey (brown coming soon)
Comfortable hint of tint indoors to shield the eyes from the strain of artificial light.
they darken moderately behind the windshield.
for patient spends a lot of time outdoors for certain sports or activities, and therefore has specific eyewear needs.

Question 8

Transitions Vantage

Answer 8

The only adaptive lenses with variable polarization, for crisper, sharper vision, even in the brightest outdoor glare.
Polarized when activated
Patients who:
•	Are outdoors
•	Want superior vision / latest technology
•	Appreciate vibrant visual experiences
Color: grey
Slight tint at all times

Question 9

Transitions Drivewear (adaptive sunglasses)

Answer 9

Designed specifically for driving
Always polarized
Color: brown/golden tint (always)
Medium indoor tint gets darker outside (lighter than sunglasses)

Question 10

In conventional photochromic lenses

Answer 10

the molecules darken in random patterns, creating an even tint.

Question 11

photochromic dyes in Transitions Vantage lenses

Answer 11

not only darken, but they also align to create polarization.
• This technology does not use a polarized film.
• And while the photochromic molecules still change shape when exposed to UV light, they also change alignment.

Question 12

what percentage of patients expect their eye doctor to make a recommendation on the best lens product for them

Answer 12

70%

Question 13

what percentage of patients expect their optician to help them navigate lens options by providing personalized recommendations that will meet their individual lifestyle and vision needs and said it was extremely or very important to have a wide variety of lens options to choose from

Answer 13

61%

Question 14

What from the ECP correlates with a more positive view of the entire purchase experience.

Answer 14

positive language
Positive language leads to a positive experience Furthermore, it’s not always what you say – rather, it is how you say it.