Types Of Conformity

Question 1

Internalisation

Answer 1

Person genuinely accepts group norms. Results in private as well as public change of opinions/behaviour. - permanent- even when group leaves

Question 2

Identification

Answer 2

Confirm to the opinions /behaviours of group because there is something we value about the group. -Want to be part of it.
- means we change our public behaviour and private beliefs, only in presence of group- short term

Question 3

Compliance

Answer 3

Going along with others in public to fit in- but privately not changing personal opinions- stops when group pressure stops. This

Question 4

Normative social influence

Answer 4

When someone confirms because they want to be liked and be part of a group- person wants to avoid the embarrassing situation of disagreeing with the majority.

Question 5

Informational social influence

Answer 5

Someone conforms because they want to be right- look to others by copying or obeying them, to have right answer in a situation. Usually leads to internalisation- occurs when person is unsure.

Question 6

Strength-Research support for NSI

Answer 6

Asch interviewed participants, some said they conformed because they felt self- conscious giving the correct answer and were afraid of disapproval. When participants wrote answers down, conformity fell to 12.5%.- Giving answers privately meant there was no normative group pressure.

Question 7

Strength-Research support for ISI

Answer 7

Lucas et al(2006) found that participants conformed more often to incorrect answers they were given when the maths problems were difficult. Participants didn’t want to be wrong

Question 8

Limitation- individual differences

Answer 8

One limitation is that NSI doesn’t predict conformity in every case. Some people are greatly concerned with being liked by others- nAffiliators. McGhee and Teevan (1967) found that students who are nAffiliators are more likely to conform.

Question 9

counterpoint ISI

Answer 9

Counterpoint However, it is often unclear whether it is NSI or IS at work in research studies (or in real life). For example, Asch (1955) found that conformity is reduced when there is one other dissenting participant (see previous spread). The dissenter may reduce the power of NSI (because they provide social support) or they may reduce the power of isi (because they provide an alternative source of social information). Both interpretations are possible.
Therefore, it is hard to separate ISI and NSI and both processes probably operate together in most real-world conformity situations.