Types Of Conformity

Question 1

Comformity

Answer 1

When an individual changes their attitudes, beliefs or behaviours to fit the existing social norms (the majority).

Question 2

Compliance

Answer 2

When an individual changes their view publicly but holds an alternative view privately. Due to group pressures.
-Happens due to normative social influence.

Question 3

Internalisation

Answer 3

When an individual changes their view both publicly and privately (they internalise it). This is a permanent change and happens because of informational social influence.

Question 4

Identification

Answer 4

When an individual changes their view only when with a specific group but holds a different view outside of that group. Happens due to a fear of rejection (normative social influence)

Question 5

Normative social influence

Answer 5

• need to be liked
• emotional process
• happens with friends/strangers

Question 6

Informational social influence

Answer 6

• need to be right
• cognitive process
• don’t have information/answer so look to others.
• happens in ambiguous situations

Question 7

+ Jenness (ao3)

Answer 7

• “how many jelly beans in a bottle”
• supports internalisation and ISI
• asked participants for an individual guess, then grouped them and asked for a group guess, then a final individual guess.
• found that participants final answer was similar to the group answer (they have conformed to the group)

Question 8

+ Shultz (ao3)

Answer 8

• Placed signs in a hotel saying “most people reuse their towels”
• lead to a 25% increase in towel reusage
• supports identification and NSI

Question 9

+ Lucas 2006 (ao3)

Answer 9

• asked participants to solve easy/hard maths problems and participants were given example answers (incorrect) to aid them.
• he found that students were more likely to conform on harder questions.
• supports Asch and that increasing task difficulty leads to increased conformity.

Question 10

+ asch (ao3)

Answer 10

• asch’s line study on to what extent participants would conform to an obvious incorrect majority.
• 37.5% conformed to an obvious incorrect answer.
• supports normative social influence

Question 11

— hard to separate normative and informational social influence

Answer 11

• relies on honesty from individuals to differentiate between normative and informational social influence.

Question 12

— individual differences not explained- Mcghee (ao3)

Answer 12

• doesn’t account for personality differences- naffiliators who are people who are more likely to conform as they have a greater need to associate with others.
• it is reductionist