Types of Conformity

Question 1

What is conformity?

Answer 1

A form of social influence that results from exposre to the majority position. The tendency for people to adopt the behaviour, attitudes and values from other members of the reference group

Question 2

What is compliance?

Answer 2

Going along with the majority in public but no private attitude change occurs, ending when group pressure does (superficial change)

Question 3

What is internalisation?

Answer 3

The individual questions their own point of view, belueving the majority are correct and they are wrong, possible leading to acceptance of the group’s view publicly and privately.

Question 4

What is identification?

Answer 4

Influence when an individual wants to be associated with another person/group. BY adopting the person/group’s behaviours, they feel more a part, with aspects of compliance and internalisation (internalisation accepts views as true, compliance happens as the motivation to fit in)

Question 5

What is the two-process theory? Who developed it?

Answer 5

• A model that uses normative social influence and informational social influence to explain processes
• Deutsch and Gerard

Question 6

What is normative social influence?

Answer 6

• When a person conforms to fit in with the group when they dont want to be left out
• Usually associated with complains as people want to appear a certain way publically

Question 7

What is informational social influence?

Answer 7

• When a person conforms as they have the desire to be right and look to others who believe they have information
• Occurs when there is uncertainty or a lack of knowledge about a situation
• Usually associated with internalisation as people want to have correct beliefs in themselves

Question 8

What is the evaluation for the weakness of conformity types?

Answer 8

ISI and NSI work together (dissenter reduces NSI and ISI)

Question 9

What is the evaluation for the strength of normative social influence?

Answer 9

Asch’s line study (writing down dropped conformity to 12.5%)

Question 10

What is the evaluation for the weakness of normative social influence?

Answer 10

Individual differences (nAffiliators)

Question 11

What are the evaluations for the strengths for informational social influence?

Answer 11

• Jenness study (estimated beans)
• Research support (conformed on hard maths questions)