Types of Practice and Ethical Marketing

Question 1

What is professional indemnity insurance?

Answer 1

Business insurance that provides compensation if a veterinary practice is sued by a client for a mistake that leads to financial loss.

Question 2

What is the purpose of employer’s liability insurance?

Answer 2

To provide compensation if an employee is injured or becomes ill due to their work.

Question 3

How much compensation does employer’s liability insurance cover?

Answer 3

At least £5 million.

Question 4

True or False: All employers are required to have employer’s liability insurance.

Answer 4

True.

Question 5

What can happen if an employer is not insured for employer’s liability?

Answer 5

They can be fined £2500 every day.

Question 6

How much can a practice be fined if they do not provide a employers liability insurance certificate?

Answer 6

£1000

Question 7

What does public liability insurance cover?

Answer 7

It covers compensation payments and legal costs if a member of the public sues the practice.

Question 8

What are the three types of business models?

Answer 8

• Independent practice
• Corporate practice
• Joint venture practice

Question 9

What types of practice are there?

Answer 9

• First opinion
• Referral
• Secondary referral

Question 10

What does PSS mean?

Answer 10

The Practice Standards Scheme

Question 11

What does the PSS do?

Answer 11

Scheme run by the RCVS that aims to promote and maintain high veterinary care.

Question 12

When practices are members of PSS, what are they called?

Answer 12

Accredited practices

Question 13

What accreditations can be achieved through PSS?

Answer 13

• Core standards
• General practice
• Emergency service clinic
• Veterinary hospital

Question 14

What awards can be achieved above accreditation levels through PSS?

Answer 14

• Team and professional responsibility
• Client service
• Patient consultation service
• Diagnostic service
• In-patient service
• Emergency and critical care service
• Environmental sustainability

Question 15

What should marketing and advertising be evident of?

Answer 15

All advising should be accurate, truthful and not bring the profession into disrepute.

Question 16

What does the British Veterinary Association suggest when it comes to animals in advertising?

Answer 16

All promotional images using animals should, where possible, reflect and meet the 5 welfare needs of Animal Welfare Act (2006)

Question 17

What could be the consequences of not behaving professionally on social media be?

Answer 17

Registration could be put at risk