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RVA MIDTERM > Typography > Flashcards

Typography Flashcards

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1
Q

Refers to the design of the caracters and the way they are presented on the page

A

Typography

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2
Q

Is the art and techniqe of arranging type to make written language legible, readable, and visually appealing when displayed

A

Typography

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3
Q

Egyptian Hieriglophics

A

3200 BC - AD 400

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4
Q

Sumerian Cuneiform

A

3000 BC

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5
Q

Greek Alphabet System

A

800 BC

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6
Q

1st printed book

A

Gutenberg Bible

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7
Q

Written in Latin, Gutenberg Bible was printed by ____, in Mainz Germany in the 1450s

A

Johannes Gutenberg

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8
Q

German Engraver & Inventor of the Mechanical Movable Type Printing Press

A

Johannes Gutenberg

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9
Q

Enlightenment and Abstraction

A

Geoffroy Tory

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10
Q

Humanist and Engraver - His life’s work has heavily influenced French publishing to this day.

A

Geoffroy Tory

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11
Q

Was responsible for the development of the first full roman typeface, which was based on humanistic charateristics and was highly legible

A

Nicholas Jenson

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12
Q

1420-1480 Typographer, French Engraver, Type Designer. Creator of Roman Typeface

A

Nicholas jenson

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13
Q

Humanist, Italian printer and publisher 1449-1515

A

Aldus Manutius

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14
Q

Introduced small and handy pocket edition of the classics

He commissioned Francesco Griffo to cut a slanted type known today as Italic

He and his grandson are credited with introducing a standardized system of punctuation

The software company Aldus was named after him

A

Aldus Manutius

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15
Q

Created Italic. “Aristotle” printed by ___

A

Aldus Manutius

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16
Q

French Publisher, Type Designer and Punch Cutter. 1490-1561

A

Claude Garamond

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17
Q

Credited with the introduction of the apostrophe, the accent and the cedilla to the French language

He was an assitant to Geoffroy Tory

Several contemporary typefaces, including those currently known as Garamond, Granjon, and Sabon

A

Claude Garamond

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18
Q

Creation of initials and ornaments, his design of letters, and his standardization of type sizes

A

Pierre Simon Fournier

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19
Q

He designed typefaces including Fournier and Narcissus

A

Pierre Simon Fournier

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20
Q

English Gunsmith and designer of typefaces. 1692-1766

A

William Caslon

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21
Q

English businessman, in areas including japanning and papier-mache, but he is best remembered as a printer and typographer. 1706-1775

A

John Baskerville

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22
Q

Italian typographer, type-designer, compositor, printer, and publisher. 1740-1813

A

Giambattista Bodoni

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23
Q

Greek words “typos” (form) and “graphe(writing)

A

Typography

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24
Q

The art and technique of arranging type in order to make language visible

A

Typography

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25
3 goals of typography
Readability transfer information to the reader in an efficient manner provide a sense of order and structure that makes logical and visual sense
26
A family of typographical symbols and characters
Typeface
27
Helvetica, Bodini, Futura, Verdana, Myriad, Arial, etc are ____
Typefaces
28
A complete character set within a typeface, often of a particular size and sytle
Font
29
Myriad Pro Semibold Italic 24 pts, Futura BdCn BT 18pts etc are ___
Fonts
30
Basic design of a character
Typeface
31
have smaller lines or strokes attached to the ends of the letters. The are often seen as traditional, formal, and readable for long text in prints.
Serif
32
They are often used in digital content due to their simpllicity and readability on screens
Sans serif
33
Examples: Times New Roman, Georgia, Garamond
Serif
34
Examples: Arial, Helvetica, Verdana, Futura
Sans Serif
35
Subcategory of serif fonts with thick, block-like serifs. They create a strong, bold impression, often used for impactful headlines or advertisements
Slab Serif
36
Examples: Rockwell, Courier, Clarendon
Slab Serif
37
Mimic cursive or handwritten styles. They can range from highly elegant and formal to casual and playful
Script
38
Examples: Brush Script, Lobster, Zapfino
Script
39
Designed for use at large sizes, making them ideal for headlines and advertising. They are often decorative or stylized and not suited for body text.
Display
40
Examples: Impact, Copper Black, Playbiill
Display
41
Letters that occupt the same width. This type of font is often associated with typewriters or coding because of its unform spacing
Monospaced.
42
Examples: Courier, Consolas, Monaco
Monospaced
43
Resemble informal, handwritten notes. They can be playful, casual, or artistic
Handwriting
44
Examples: Comic Sans, Pacifico, Caveat
handwriting
45
Have attributes or strokes at the tips of the letters called ___
Serifs
46
used for body text in printed publications. Recommended sizes for body text are 10 to 12 points
Serif
47
Recommneded size for body text are __ to ___ ppts
10-12
48
There are not attributes (serifs) at the tips of the letter
Sans Serif
49
Used for very large or very small text and for digital display
Sans Serif
50
Desined strictly to catch the eye. Should be used sparingly Can be hard to read
Decorative/ornamental
51
Examples: Chillers, webdings, broadway, engravers MT. Used for decoration
Decorative/ornamental
52
Appear to have been written by hand with a caligraphy pen or brush. Should never be used to key in all caps
Script
53
The type by hand using moveable type.
Typesetters
54
Each character was a separate block of ___
Metal
55
The ___ refers to the slant, weight, and special effects applied to the text.
Font Style
56
Examples: Bold, Italic, Underline, Shadow, Outline, Small caps
Font style
57
Semi-structural details on the ends of some of the strokes that make up letters and symbols
Serifs
58
Lack such serif details on characters. More modern in appearance than serifs.
Sans Serifs
59
"Sans" is a French word, which means "___"
Without
60
Usually used in magazine headlines and magazines for it is easier to read off the computer screen.
Sans Serif
61
Popular serif Typeface
Garamond and Caslon
62
Popular Sans serif typeface
Helvetica and Futura
63
The space a character takes up is dependnt on the natural width of that character. An 'i' takes up less space than an 'm', for example. Times New Roman is a ___
Proportional TypeFace
64
Pag may letter 'i', automatically ano sya
Proportional
65
Each character takes up the asme amount of space. Narrower characters simply get a bit more spacing around them to make up for the difference in width.
Monospaced
66
What are the typeface spacing
Monospace Proportional Leading Kerning Tracking
67
Easier to see thin punctuation marks. Similar characters look more different If limited to a certain number of characters per line, each line wil look alike
Monospace
68
Used often in computer programmng and biology
Monospaced
69
Therefore, an i is not as wide as an m and receives less space Does not take up as much space as monospaced typefaces Easier to read
Proportional
70
Used in most documents and publicatiojn
Proportional
71
The vertical spacing between lines of text It is reffered to as line spacing
Leading. Read as led-ding
72
Horizontal spacing between pairs of letters Used to add or subtract space between pairs of letters to create a more visually appealing and readable text
Kerning
73
Horizontal spacing between all of characters in a large block of text Makes a block of text seem more open or more dense.
tracking
74
Types of tracking
Loose Tight
75
Makes a block of text more open and airy or more dense Used to expand or contract a block of text for the purpose of alining two columns
Tracking
76
A formal font, and is used for bussines correspondence
Times New Roman
77
More informal mood and should be avoided for offcial correspondence
Comic sans
78
Determines how bold the typface looks, how heavy the strokes making up the character are.
Weight
79
What are the traditonal weights:
Light, Regular, Semibold, Bold, and Black
80
Determines how wide the characters are
Width
81
What are the traditional width
Extended, Condensed, Extra Condensed, or Compressed
82
The combination of properties including typefaces, width, and weight defines the ___ of a font
Style
83
Defines the amount of space between the characters in a word uniformly regardless of the charactrers
Tracking
84
Adjusts the space based on character pairs.
Kerning
85
This is the vertical space between lines of text. The name comes from the physical piece of lead that used to be sued in mechanical printing process to separate lines of text
Leading (line spacing)
86
Refer to all the available characters in a font, from letters to numbers and all the special characters
Glyphs
87
Two or more letters combined into one character make a ___. When parts of the anatomy of charactrers either clash or look too close together, they can be combined in what are called ___
Ligatures

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