Typography Comp Rules Flashcards
List all categories of Typography
- Typeface
- Size
- Alignment
- Format
- Spacing
What is Typeface?
The type of font used in the production
What is Size?
How small, or big is the font
What is Alignment?
Where is the text aligned with. left, centre, or right
What is Format?
How is the text formatted, i.e. in bold, italic
What is Spacing?
How is the font spaced?
What is Kerning?
is the space between the letters
What is Tracking?
Tracking is very similar to kerning. It is the space between all the letters in the word
What is Leading?
Leadingis a typography term that describes the distance between each line oftext
List all Composition Rules
Rule of Thirds
Reading Gravity
Grid and Alignment
W
What is Rule Of Thirds?
Therule of thirdsis a type of composition in which a design is divided evenly intothirds (both horizontally and vertically)
What is Reading Gravity?
Reading Gravity is the expected direction that the eye moves when reading, top left to bottom right in a z shape
