U1 Definitions - WORD - DEF Flashcards

(59 cards)

1
Q

Survey (noun) (The survey was carried out by Warwick University.)

A

a set of questions given to a group of people to find out about their opinions or behaviour

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2
Q

Survey (verb) (Of the 100 companies surveyed, 10% had a turnover of £50m to £99m)

A

to ask a large number of people questions in order to find out their attitudes or opinions .

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3
Q

focus (The focus of recent research has been on environmental issues.)

A

the thing, person, etc. that you are paying special attention to

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4
Q

focus group (Consumers in focus groups said they felt pressured to buy things they didn’t want.)

A

a small group of people that a company, political party, etc. asks questions in order to find out what they think of their products, actions, etc.

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5
Q

Focused (He kept the discussion focused and productive.)

A

paying attention to one thing

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6
Q

customer satisfaction (The firm carried out a survey of customer satisfaction.)

A

how pleased customers are with a product or service.

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7
Q

in-depth (The hospital did an in-depth study of patients’ needs.)

A

thorough, complete and considering all the details.

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8
Q

desk research

A

another name for secondary research: It can involve analysing data that has already been published.

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9
Q

Launch (The company hopes to launch the new drug by next October)

A

to show or make a new product available for sale for the first time.

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10
Q

target (It’s clear that smaller, more vulnerable banks have been targeted.)

A

to choose a particular person or place to do something to, especially to attack them.

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11
Q

target audience/market/customer/etc. (These advertisements are aimed mainly at our target customers.)

A

the group of people that a product, service, idea, etc. is aimed at.

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12
Q

sample (The sample consisted of 98 university students.)

A

a small group of people who have been chosen from a larger group to give information or answers to questions.

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13
Q

qualitative (They did a qualitative study of educational services in the area.)

A

relating to the quality or standard of something rather than the quantity.

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14
Q

qualitative data (The qualitative data we’ve gathered shows that the product is liked mainly by teenagers.)

A

information that relates to the quality or standard of something, rather than the quantity.

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15
Q

qualitative research (We regularly carry out qualitative research to generate ideas for new products.)

A

a type of market research that finds out how people feel about something or the effect that it is likely to have on them.

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16
Q

quantitative (They did a quantitative analysis of stock market trends.)

A

relating to amounts or numbers, rather than to the quality or standard of something.

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17
Q

quantitative data (Quantitative data should be available to managers in order to aid decision-making, planning and control.)

A

information that is presented in the form of numbers or amounts.

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18
Q

quantitative research (Quantitative research about the success of this type of medicine is limited.)

A

a type of market research where the results can be shown in the form of numbers, percentages, etc.

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19
Q

product tester (Product testers found the cream to be very effective.)

A

someone who tries out something new to determine how well it performs.

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20
Q

impact (We need to assess the impact on the environment.)

A

the effect or influence that an event, situation, etc. has on someone or something.

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21
Q

respondent (Only 62 per cent of respondents said they were satisfied)

A

someone who answers a set of questions, especially in a survey.

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22
Q

gauge (I looked at Chris, trying to gauge his reaction.)

A

to judge how people feel about something, what they are likely to do, or the e‑ ect that something is likely to have on them.

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23
Q

gather (The researchers used twins to gather information on a variety of diseases.)

A

to get information from different places and put it together in one place.

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24
Q

Viable (The committee came forward with one viable solution.)

A

realistic and likely to succeed.

25
data analysis (The study was based on research and data analysis by the Office for National Statistics.)
careful examination of specific information in order to understand it better or to find an answer to a question.
26
convenience (Ready meals sell well because of their convenience.)
the quality of being suitable or useful, especially by making something easier or saving you time.
27
convinced ( I was firmly convinced that we were doing the right thing.)
feeling certain that something is true or good.
28
convincing (There is no convincing evidence that the tax cut will produce new jobs.)
making you believe that something is true or right.
29
impression (When I looked around the company, I got a very good impression.)
the opinion or feeling you have about someone or something because of the way they seem.
30
appealing (The city offers an appealing combination of sporting and cultural events.)
attractive or interesting.
31
expectation (Did the sales report meet your expectations?)
a feeling or belief about the way something should be or what it should do.
32
honestly (We talked openly and honestly)
in a way that tells the truth.
33
moderate (1. A leading journalist will moderate the debate - 2. He has since moderated his position on immigration.)
1) to control a discussion between people, so that people get a fair chance to speak and discuss the right subject. 2) to make something less extreme, or become less extreme.
34
moderator (The moderator tried to make sure everyone had a chance to voice their opinion.)
someone whose job is to control a discussion between people.
35
market research (Market research showed ‘good potential’ for marketing the aftershave to Hispanic men.)
a business activity that involves collecting information about what goods people in a particular area buy, why they buy them, etc.
36
consideration (Political rather than economic considerations influenced the location of the new factory.)
a fact that you think about when you are making a decision.
37
considered (The committee is meeting to prepare a considered response to the problem.)
[only before noun] a considered opinion, rely, choice, etc. is one that you have thought about very carefully.
38
proceedings (At this point in the proceedings, we were offered a choice.)
An event or a series of things that happen.
39
realistic (Is this a realistic target?)
possible to achieve.
40
To put forward the idea (The proposals that you have put forward deserve serious consideration. I wasn't convinced by any of the arguments that he put forward.)
to state an idea or opinion, or to suggest a plan or person, for other people to consider.
41
pros and cons (When you’re choosing a savings account, it is worthwhile spending some time weighing up the pros and cons of the various types of account on offer.)
the advantages and disadvantages of something, which you consider when making a decision about it.
42
Grower (Can the growers be persuaded to use fewer chemicals?)
a person or company that grows fruit or vegetables in order to sell them.
43
minimise (also minimize) (Investing in unit trusts minimises the risks if stock markets fall.)
to reduce something that is di­ cult, dangerous or unpleasant to the smallest possible amount or degree.
44
clarify (clarified, clarifying, clarifies) (Could you clarify one or two points for me?)
to make something clearer or easier to understand.
45
critical (Foreign trade is of critical importance to the economy)
very important, because what happens in the future depends on it.
46
critical thinking (We need to encourage critical thinking among our students.)
the process of thinking very carefully about something, and not letting your feelings or beliefs influence you.
47
critically (We teach students to think critically about the texts they are reading.)
in a way that shows careful thought and judgement about something.
48
delicate (The negotiations are difficult and delicate.)
needing to be dealt with carefully or sensitively in order to avoid problems or failure.
49
redundancy (plural redundancies)
a situation in which someone has to leave their job, because they are no longer needed.
50
redundant (Two thousand workers now face redundancy.)
not necessary because something else means or does the same thing: We removed all the redundant information.
51
purchasing (She is the company’s purchasing manager)
the activity of buying the materials, stock, equipment, etc. that a company needs to produce goods.
52
sensitive (Immigration has become a sensitive issue.)
needing to be dealt with carefully, because it may offend people or because it is secret.
53
sensitively (It is an issue which needs to be handled sensitively)
in a way that is careful and considers people’s feelings.
54
hedging ( I notice the hedging in the report, full of "it could be" and "seems".)
a way of avoiding giving a direct answer or opinion.
55
Refer to someone or something (In her autobiography she occasionally refers to her unhappy schooldays.)
to talk or write about someone or something, especially in only a few words.
56
Admit (He admitted his guilt/mistake.)
to agree that something is true, especially unwillingly.
57
Indicate (Please indicate your preference on the booking form.)
to say or do something to make your meaning or intentions clear.
58
To be in agreement
an expression to say you have the same opinion as they have.
59
To raise concerns ("The rising cost of living has caused me to raise concern over how to manage my finances.".)
an expression that can be used when you want to express that an issue or problem has been brought to attentio.