Understanding Business 2 Flashcards

(107 cards)

1
Q

What are external factors?

A

External factors are influences OUTWITH the control of the business.

Although the business cannot control these factors a successful business will anticipate the impact and plan how to manage them effectively

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2
Q

Name the external factors

A

Political (Legal) Factors
Economic Factors
Social Factors
Technological Factors
Environmental Factors
Competitive Factors

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3
Q

Describe political factors

A

Political factors come from the actions of the government at local and national level, each having different powers.

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4
Q

Name the political factors

A

Legislation (laws)

Government revenues (taxes) and spending

Government policy

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5
Q

Describe legislation (laws)

A

These are implemented by the central government and include:

Minimum Wage Act
Health & Safety at Work Act
Equality Act
Environmental and pollution laws
Ban on cigarette advertising

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6
Q

Describe the national minimum wage act

A

Government changes the National Minimum Wage every year by increasing it.

This impacts on profits as the expenses increase due to an increase in wage costs.

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7
Q

Describe health and safely at work act

A

Governments can introduce new health and safety legislation or add onto current/existing ones.

This means that a business may have to change the way it works, for example by training its staff or upgrading its machinery or safety equipment

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8
Q

Describe government revenues (taxes) and spending

A

Both local and national government have to raise revenue to fund the services they provide. There are a number of ways to do this including:

VAT increase from 17.5% to 20%
Changes to Income Tax (personal)
Changes to Corporation Tax (business)
Council Tax
Charges for services e.g. leisure centres

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9
Q

Describe VAT

A

VAT (value added tax) is a charge on the sales of goods and services based on the value of the item sold. It is collected by businesses which is then passed onto the government. This means that products will have be more expensive with the VAT included which may put customers off of purchasing them.

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10
Q

Describe corporation tax

A

Corporation tax is tax paid on the profit made by a company to the Government. This means that the business make less profit overall as a certain percentage of profits will go to the government in the form of tax

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11
Q

Describe government policy

A

Example of government policy include:

Immigration
Recycling targets
Competition policy

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12
Q

Describe competition policy

A

Competition policy can have a significant effect on a business and in some
cases can prevent a takeover or merger e.g. Sainsburys and Asda.

The Competition and Markets Authority (CMA) is responsible for implementing government policy. The main areas it is involved in are:
Consumer protection
Mergers

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13
Q

Describe economic factors

A

Economic factors refer to anything that encourages people to spend or not to spend money. There are 6 factors shown here.

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14
Q

What are the economic factors

A

Inflation
Unemployment
Exchange Rates
Boom/Recession
International Trades
Interest Rates

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15
Q

Describe unemployment

A

Unemployment can effect the success of a business. This means that when
unemployment is high people have less to spend on goods and services
This will reduce demand for some goods/services which will reduce a businesses sales revenue and profit

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16
Q

Describe exchange rates

A

Exchange rates can also effect the
success of a business as businesses
trading internationally will be affected by
changes in exchange rates. This means
that when the pound is weak, it becomes
more expensive to buy supplies from
abroad which can increase expenses.

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17
Q

Describe boom/recession

A

During a boom demand for products is high, unemployment is low and prices rise quicker.

During a recession demand for products is low, unemployment is high and prices are lower.

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18
Q

Describe social factors

A

Social factors are the ways in which society changes and the need for businesses to adapt to these changes e.g. demographics, lifestyles, tastes and trends and ethical. These changes will impact on what consumers buy and when they buy it.

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19
Q

Describe lifestyle

A

Lifestyles can have a effect on the success of a business. This means that businesses will need to adjust their product portfolios and marketing strategies to ensure they are taking into account the lifestyle trends and fashions or they will start to lose customers.

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20
Q

Describe ethicality

A

How ethical a business is will impact their success as there is increased pressure on businesses to operate ethically. This means that it may cost businesses more to operate ethically but it will improve the image of the organisation which may result in greater sales.

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21
Q

Describe technological factors

A

Technology changes at a very fast pace now and can also bring pressure for the business to change and adapt to this. The use of technology can be split into 4 broad categories:

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22
Q

What are the technological factors

A

Communication
E-Commerce
Manufacturing
Research and Development

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23
Q

Describe communication

A

Communication is enhanced and more efficient using technology. Most people now own a smartphone which makes
this very convenient. A business can communicate with customers,
suppliers and employees using e-mail, Intranet, OneDrive, Internet and social media. Using technology means that communication is now much faster.

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24
Q

Describe e-commerce

A

E-commerce has meant that even small businesses can increase their number of customers by using e-commerce and s-commerce (social media). Many businesses only operate online which reduces their costs meaning they can charge lower prices. Online retailer, is
able to carry a much larger stock in warehouses than even the largest stores. Customers use e-commerce to shop and pay for products without leaving the amazon comfort erener-own nome. Produces can be deivered the same day or next day, improving customer satisfaction.

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25
Describe environmental factors
Environmental factors arise from the way the natural environment impacts the organisation and the expectation that they will act in an ethical or environmentally friendly manner.
26
What are the environmental factors
Weather Natural Resources Natural Disasters Pollution Recycling Targets Carbon Footprint
27
Describe weather
Changing weather patterns can also affect a business. Flooding and storms can lead to delays in the delivery of stock and goods which affects production, as well as delivery of orders to customers. Business premises can also be badly damaged resulting in temporary or permanent closure.
28
Describe recycling targets
Being environmentally friendly can increase the effectiveness of a business. This means that businesses who work to minimize their carbon footprint or to cut down on pollution to rivers and the environment can also be more attractive to customers who are interested in the environment. This could also result in an increase in market share due to customer loyalty.
29
Describe competitive factors
Most businesses face competition from other businesses which provide the same product/service. A business must try to reduce the impact of competitors and will use marketing strategies to do this.
30
Describe competitors prices
Competitor's prices may effect a business as their prices may be more attractive to customers. This means that they are more likely to go and buy from them which could will gain competitors loyal customer.
31
Describe the amount of competition
The amount of competition could also effect a business as there may be many businesses selling similar goods and services, giving consumers a lot of choice when choosing where to buy their goods and services. This could decrease the chances of them buying from you.
32
What are stakeholders
A stakeholder is a person or group of people who have an interest and influence on an organisation and the way in which it is managed or run.
33
Describe stakeholder interests
This is what they want from the business e.g. employees want a salary.
34
Describe stakeholder influences
This is how they impact the business e.g. employees can go on strike.
35
List the internal stakeholders
Owners Shareholders Employees Managers
36
List the external stakeholders
Banks Customers Suppliers Local Community Pressure Groups Local Government National Government
37
What are owner interests
Good return on the money they have invested into the business Increase in value of the business Stability to ensure future returns on investment
38
What are owner influences
Make decisions which will affect the business Invest more capital in the business Sell their investment in the business
39
What are shareholder interests
Good return on the money they have invested into the business (dividend) Increase in value of their shares Stability to ensure future returns on investment
40
What are shareholder influences
Invest more capital in the business Sell their investment in the business Contribute to decision making by voting at the Annual General Meeting
41
What are manager interests
Fair salary and bonuses Opportunities for promotion Status and responsibility Job satisfaction and security
42
What are manager influences
Poor decisions which can affect the success of the business. Recruitment and management of staff Motivating staff
43
What are employee interests
Good rate of pay/pay rise Job satisfaction and security Good working conditions To be treated fairly
44
What are employee influences
Standard or work/customer service Lack of motivation Industrial action
45
What are customer interests
Value for money on product or service Good quality product or service Good customer service Choice of products
46
What are customer influences
Can choose to shop elsewhere Complain about product or customer service Damage reputation of business
47
What are bank interest
Business to open an account with them Business to repay on time and in full Stable cash flow
48
What are bank influences
Refuse to provide overdraft or loan Charge higher interest rates Change repayment terms
49
What are supplier interests
Business to place repeat orders To be paid for goods or services supplied on time and in full
50
What are supplier influences
Increase/decrease their prices Withdraw offers of discount Refuse trade credit Deliver late Deliver goods which are not fit for purpose
51
What are government interests
Correct amount of tax is paid Legislation is adhered to Provision of employment Behaving in a socially responsible way
52
What are government influences
Change the rate of tax Change the rate of minimum pay Change legislation Offer grants Refuse to grant planning permission
53
What are local community interests
Social responsibility in local area Provision of employment
54
What are local community influences
Protest against the business through MP's and local press
55
Describe conflicts of interests
All stakeholders want the business to succeed however, a business cannot satisfy the interests of all stakeholders all of the time (remember satisficing from business objectives), this is known as a conflict of interest.
56
Describe owner and employee conflicts
Employees are likely to want higher wages than the owner is willing to pay as this will reduce profitability Owners want to cut costs and employees want a safe working environment e.g. health and safety - protective clothing Reorganisation of the business to become more efficient will benefit the owner, however, employees may feel they are being given extra responsibility without training or financial reward or some may be made redundant
57
Describe owner and manager conflicts
Owners want to maintain control of the business while managers want to have more power and influence Managers will focus on their personal objectives e.g. high salary and bonuses which will conflict with the owner's objective of maximising profit
58
Describe customer and owner conflicts
The owner's interest is to maximise profits and charge the highest price possible while customers want value for money and want prices to be low Customers expect a satisfactory quality of goods for the price they paid. The business may try to reduce costs by using poorer quality materials, resulting in customers wanting a refund and the business loses this sales revenue
59
Describe supplier and manager conflicts
To improve cash flow, managers want to keep cash within the business for as long as possible and may delay paying suppliers for goods/services provided. However, if suppliers are not paid within a reasonable time (usually 28 days) this can cause them financial hardship and cash flow problems of their own.
60
Describe the interdependence of stakeholders
Despite possible conflicts of interest stakeholders also rely on each other to achieve their own objectives
61
Describe owner and manager interdependence
Owners rely on the skills and ability of the management team to achieve their objective, and the managers rely on the owners for job security, salary and support in their management role
62
Describe employee and manager interdependence
Employees rely on managers to provide leadership and direction to successfully do their job while managers rely on employees to achieve their targets and meet deadlines. Managers are accountable if their employees work inefficiently.
63
Describe manager and supplier interdependence
Managers need supplies to provide high quality raw materials when required and suppliers need managers to buy supplies from them to keep them in business.
64
Describe owner and customer interdependence
Business owners are reliant on customers to buy their goods/services to generate sales revenue while customers are employees of businesses and rely on them to earn their salary to generate enough income to buy goods/services to satisfy their needs and wants Customers need owners to provide them with the goods and services they require, and owners need customers to buy their products
65
Describe owner and employee interdependence
Owners need employees to work hard for them to help satisfy customers and increase sales and employees need owners to provide them with fair wages and good working conditions.
66
Describe business structures
The structure of a business is very important as it defines how it operates. It clearly indicates the role and responsibility of employees and outlines the relationships between individuals and groups of staff. Small businesses with few employees may have an informal structure; however, large businesses need a formal structure to ensure the best use of the resources available.
67
What factors should be considered when deciding on business structures
The size of the business The marketplace The technology used The products and services made or supplied The skills of staff Finance available
68
Describe the size of the business
In small business one or two managers can be responsible for decision making and control. However, larger businesses will have a more formal structure as there is a greater need of structure and control.
69
Describe the marketplace
A small business is more likely to operate in a local market and need less formal structures. However, a business which operates nationally or internationally will need a formal structure to ensure efficient and effective use of resources.
70
Describe the technology used
Introducing e-commerce will result in the business altering its structure to create a new department for this activity. In addition, if new technology is introduced this may result in redundancies or deskilling of jobs. Technology is widely used to facilitate communication in any business.
71
Describe the products or services made or supplied
If a business is diverse and produces many products or services there may be a higher number of departments resulting a larger more formal business structure.
72
Describe the skills of staff
Highly skilled staff may be given more independence resulting in a flat, decentralised structure.
73
Describe the finance available
If finance is limited the business will not have as many options to choose from when structuring their business.
74
What are the business structures
Tall (Hierarchical) structure Flat structure Centralised structure Decentralised structure Entrepreneurial structure Matrix structure
75
Describe the tall (hierarchical) structure
This is the traditional structure for many medium and large businesses. Decisions and instructions are passed down from senior staff to the workforce and information passes back up through the levels of management. In a Tall structure employee's position in the structure indicates their level of responsibility - the higher up the structure the greater the responsibility.
76
What are the feature of a tall (hierarchical) structure
many levels of management the chain of command is long the span of control is narrow
77
What are the advantages of a tall (hierarchical) structure
There is a high level of control as important decisions are made by senior staff and are then passed down through the various levels of management. The role and responsibility of each employee is clearly defined, along with the procedures to be followed Staff become specialist in their role (often linked to functional grouping) Supervisors/managers have a narrow span of control, making it easier to oversee the work of their staff There are clear promotion and career development opportunities
78
What are the disadvantages of tall (hierarchical) structure
Slow response to market and consumer demands because of the length of the chain of command Decision making is slow as many individuals in the various levels of management must be consulted The system is rigid and inflexible as roles and responsibilities are clearly defined The level of responsibility and authority in the structure can be seen as a status symbol causing divisions between managers and staff.
79
Describe a flat structure
A flat structure has very few levels of management. It is traditionally used by small businesses e.g. professional partnerships of doctors, dentists or lawyers. However, large businesses are increasingly moving towards a flatter structure to overcome the problems of a hierarchical structure. Moving to a flat structure will involve reducing the number of levels of Flat Structure management through a process called delayering.
80
What are the features of a flat structure
few levels of management the chain of command is short the span of control is wide
81
What are the advantages of a flat structure
Faster communication as there are fewer levels of management to be consulted Faster response to changes in the marketplace Employees have more responsibility and a wider variety of tasks to complete which can be motivating
82
What are the disadvantages of a flat structure
Supervision of employees becomes more difficult as span of control is wide The level of support received by staff is reduced as managers are now responsible for more staff Fewer promotion opportunities available
83
Describe a span of control
Span of control is the number of people who report to a manager. If a manager has a wide span of control, there are a number of impacts;
84
Describe the chain of command
Chain of command is how decisions and information are communicated within the organisation i.e. down the levels of management. A short chain of command (flat structure) means decision making and communication is faster. A tall structure has a long chain of command which slows down decision making and communication.
85
Describe centralized structure
This structure relies heavily on a relatively small number of key decision makers which makes it easier to maintain the corporate image The decision makers will be senior managers, directors and sometimes the owners, depending on the type of business, who will be based at the businesses "head office". Branches) departments are not consulted.
86
What are the advantages of centralized structures
Economies of scale are gained by purchasing materials centrally Easier to promote corporate image as communication will be standardised Decisions made for the benefit of the whole business rather than individual departments Managers are likely to be more experienced and skilled in the role of management and the decisions they make will be of better quality
87
What are the disadvantages of centralized structures
Heavy reliance on key decision makers Stifles creativity of staff Difficult for decision makers to relate to local conditions Employees become demotivated through lack of responsibility Does not prepare staff for promotion
88
Describe decentralized structures
Decision making is devolved to individual branches/departments therefore employees at different levels are involved in decision making and they are more motivated and empowered. Head office provides a supporting role rather than a controlling role. This structure is often associated with a flat structure
89
What are the advantages of decentralized structures
Decision making is quicker More responsive to changes in local market Decision makers have better knowledge of local needs Staff are empowered - more motivated Staff are prepared for promotion Staff are more proactive and flexible
90
What are the disadvantages of decentralized structures
Some overall control of the business is lost Corporate image and consistency more difficult to maintain Inexperienced managers may make poor decisions affecting the whole business Greater supervision may be required Lower and middle managers may need additional training Higher salaries may need to be paid
91
Describe a matrix structure
A matrix structure involves an organisation being arranged into temporary project teams to carry out a particular task e.g. developing new product or service, or a large-scale construction project. Teams are made up of employees from the different functional areas e.g. marketing, finance, operations. Each member of staff will have two managers: one from the functional area and the other is the project manager.
92
What are the advantages of a matrix structure
Increased motivation as staff have the opportunity to move to new projects Increased job satisfaction as staff can use their expertise Staff can develop through working in areas out with their expertise Project benefits from different viewpoints and skills Effective use of resources as staff can be moved between projects
93
What are the disadvantages of a matrix structure
There can be confusion and conflict between the 2 managers Many managers across projects means high salary costs Duplication of resources increase costs e.g. equipment
94
Describe entrepreneurial structures
Entrepreneurial structure is common in many small businesses and decisions are made by the owner(s). This structure is similar to a centralised structure but for a small business. This structure may not be suitable as the business grows. A heavy workload is placed on the owner(s) who have responsibility for decision making which can lead to inefficiency.
95
What are the advantages of an entrepreneurial structures
Decision making is quicker Decisions are made for the benefit of the business as a whole There is no confusion around accountability/responsibility High quality decisions as decision makers are experienced
96
What are the disadvantages of an entrepreneurial structures
Heavy workload for decision makers No decisions can be made if decision maker not available Decision maker has to be expert in all areas Demotivating for employees Stifles creativity and initiative
97
Describe decisions
A decision is the process of making a choice between different options to achieve an aim or goal. Some decisions in business are routine and made quickly while others are more complex and take longer to make and implement.
98
What are the decision making categories
Strategic Tactical Operational Centralized Decentralized
99
Describe strategic decisions
These are long term (5-10 years) made by directors/senior managers Difficult and expensive to reverse - carry the highest financial risk They focus on where the business wants to be in the long term i.e. strategic objectives These are proactive decisions - plan for future These decisions take a long time to implement fully and do not consider the detail of how it will be achieved Example - to increase market share by 10% within 5 years
100
Describe tactical decisions
These are medium term (up to 5 years) and are made by middle managers. They focus on the actions the business must take to achieve its strategic objectives They can be reversed but it is time consuming and expensive These carry less financial risk than strategic decisions Example, to open 3 new stores within the next year
101
Describe operational decisions
These are short term, day to day decisions made by lower level managers. They are implemented quickly and have a short-term impact They are reactive decisions - based on current situation They do not have a significant effect on the business and can be easily reversed These carry the least financial risk Example, to open an extra checkout to reduce the queue.
102
Describe centralized decisions making
In a centralised structure the decision making is kept at the senior level of the business e.g. fast food franchises do not let their franchises make any significant decisions on prices or promotions, so they retain overall consistency and identity.
103
What are the advantages of centralized decision making
Decisions are made by the most experienced people Decision making is quick and efficient Leads to greater uniformity/ standardisation within the organization Decisions are made for the benefit of whole organisation Can maintain the corporate image
104
What are the disadvantages of centralized decision making
Staff demotivated from lack of input in decisions Central team are slower to respond to local changes in the market
105
Describe decentralized decision making
In a decentralised structure decision making is delegated to branches or outlets e.g. Waterstones operates in this way and branch managers order books that reflect the local area and what local customers want to read.
106
What are the advantages of decentralized decision making
Can improve staff motivation and morale as they are a part of the decision making process Focus the decisions making on indivisible department and branches of the business which can increase efficiency
107
What are the disadvantages of decentralized decision making
Some decisions are made by less experienced managers Local decisions may be inconsistent with the overall strategy of the business