Understanding Business 2 Flashcards
(107 cards)
What are external factors?
External factors are influences OUTWITH the control of the business.
Although the business cannot control these factors a successful business will anticipate the impact and plan how to manage them effectively
Name the external factors
Political (Legal) Factors
Economic Factors
Social Factors
Technological Factors
Environmental Factors
Competitive Factors
Describe political factors
Political factors come from the actions of the government at local and national level, each having different powers.
Name the political factors
Legislation (laws)
Government revenues (taxes) and spending
Government policy
Describe legislation (laws)
These are implemented by the central government and include:
Minimum Wage Act
Health & Safety at Work Act
Equality Act
Environmental and pollution laws
Ban on cigarette advertising
Describe the national minimum wage act
Government changes the National Minimum Wage every year by increasing it.
This impacts on profits as the expenses increase due to an increase in wage costs.
Describe health and safely at work act
Governments can introduce new health and safety legislation or add onto current/existing ones.
This means that a business may have to change the way it works, for example by training its staff or upgrading its machinery or safety equipment
Describe government revenues (taxes) and spending
Both local and national government have to raise revenue to fund the services they provide. There are a number of ways to do this including:
VAT increase from 17.5% to 20%
Changes to Income Tax (personal)
Changes to Corporation Tax (business)
Council Tax
Charges for services e.g. leisure centres
Describe VAT
VAT (value added tax) is a charge on the sales of goods and services based on the value of the item sold. It is collected by businesses which is then passed onto the government. This means that products will have be more expensive with the VAT included which may put customers off of purchasing them.
Describe corporation tax
Corporation tax is tax paid on the profit made by a company to the Government. This means that the business make less profit overall as a certain percentage of profits will go to the government in the form of tax
Describe government policy
Example of government policy include:
Immigration
Recycling targets
Competition policy
Describe competition policy
Competition policy can have a significant effect on a business and in some
cases can prevent a takeover or merger e.g. Sainsburys and Asda.
The Competition and Markets Authority (CMA) is responsible for implementing government policy. The main areas it is involved in are:
Consumer protection
Mergers
Describe economic factors
Economic factors refer to anything that encourages people to spend or not to spend money. There are 6 factors shown here.
What are the economic factors
Inflation
Unemployment
Exchange Rates
Boom/Recession
International Trades
Interest Rates
Describe unemployment
Unemployment can effect the success of a business. This means that when
unemployment is high people have less to spend on goods and services
This will reduce demand for some goods/services which will reduce a businesses sales revenue and profit
Describe exchange rates
Exchange rates can also effect the
success of a business as businesses
trading internationally will be affected by
changes in exchange rates. This means
that when the pound is weak, it becomes
more expensive to buy supplies from
abroad which can increase expenses.
Describe boom/recession
During a boom demand for products is high, unemployment is low and prices rise quicker.
During a recession demand for products is low, unemployment is high and prices are lower.
Describe social factors
Social factors are the ways in which society changes and the need for businesses to adapt to these changes e.g. demographics, lifestyles, tastes and trends and ethical. These changes will impact on what consumers buy and when they buy it.
Describe lifestyle
Lifestyles can have a effect on the success of a business. This means that businesses will need to adjust their product portfolios and marketing strategies to ensure they are taking into account the lifestyle trends and fashions or they will start to lose customers.
Describe ethicality
How ethical a business is will impact their success as there is increased pressure on businesses to operate ethically. This means that it may cost businesses more to operate ethically but it will improve the image of the organisation which may result in greater sales.
Describe technological factors
Technology changes at a very fast pace now and can also bring pressure for the business to change and adapt to this. The use of technology can be split into 4 broad categories:
What are the technological factors
Communication
E-Commerce
Manufacturing
Research and Development
Describe communication
Communication is enhanced and more efficient using technology. Most people now own a smartphone which makes
this very convenient. A business can communicate with customers,
suppliers and employees using e-mail, Intranet, OneDrive, Internet and social media. Using technology means that communication is now much faster.
Describe e-commerce
E-commerce has meant that even small businesses can increase their number of customers by using e-commerce and s-commerce (social media). Many businesses only operate online which reduces their costs meaning they can charge lower prices. Online retailer, is
able to carry a much larger stock in warehouses than even the largest stores. Customers use e-commerce to shop and pay for products without leaving the amazon comfort erener-own nome. Produces can be deivered the same day or next day, improving customer satisfaction.