unit 1 Flashcards
behavioral
how we learn observable responses: we learn through rewards, punishments and observable behaviors
biological
how the body & brain enable emotions, memories, and sensory experiences; how our genes and our environment influence our individual differences: our brain structure and chemistry (neurotransmitters, hormones, etc.) influence our actions and emotions
cognitive
how we encode, process, store, and retrieve information: our THOUGHTS impact behaviors and emotions.
evolutionary
how the natural selection of traits has promoted the survival of genes: How does evolution influence behavior tendencies?
humanistic
how we achieve personal growth and self-fulfillment: How can we work toward fulfilling our potential? How can we overcome barriers to our personal growth?
psychodynamic
how behavior springs from childhood trauma or evil animal instincts: How can someone’s personality traits and disorders be explained by unfulfilled wishes and childhood traumas?
social-cultural
how behavior and thinking vary across situations and cultures: our society places expectations on us -gender, religious, socioeconomic, rural/urban, etc.
case study
one person or situation is observed in depth
survey
used in both descriptional & correlational research where people respond to questions
naturalistic observation
observing and recording behavior in a natural environment
experimental research
to explore cause and effect
manipulates one or more variables
uses random assignment
pro
- specific cause & effect
- controlled variables
con
- results don’t generalize
- not ethical to manipulate certain variables
- sometimes not feasible
quasi-experimental research
research that manipulates factors to test an idea, doesn’t include random assignment to control groups
confounding variable
a factor other than the independent variable that might produce an effect in an experiment
longitudinal research
data is gathered for the same subjects repeatedly over a long period of time; observational study
cross-sectional research
data is collected from a population or a representative subset, at a specific point in time; observational study
meta-analysis
a procedure for statistically combining the results of many diff research studies
correlational research
to detect naturally occurring relationships; to assess how well one variable predicts another
no manipulation
pro
- works with large groups of data
may be used in situations where an experiment would not be ethical or possible
con
- doesn’t specify cause & effect
descriptive research
to observe and record behavior
case studies, nat. obs., or surveys
no manipulation
pro
- only one participant for case studies
- nat obs may be done when it is not ethical to manipulate variables
- surveys may be done quickly and inexpensively
con
- uncontrolled variables mean cause and effect cannot be determined
- single cases may be misleading
pros vs con: case study
pro
- good source of hypothesis
- indepth info on people
- unusual cases can shed light on unethical or impractical situations
con
- vital info maybe missing
- memories may be selective or inaccurate
- may not be representative or typical
pros vs con: nat obs
pro
- good description
- useful in first stages of research program
con
- little to no control
- maybe biased observations
- doesn’t allow firm conclusions about cause & effect
pros vs con: lab obs
pro
- more control than nat obv
- allows use of sophisticated equipment
con
- allow researcher only limited control
- maybe biased observations
- doesn’t allow firm conclusions about cause & effect
- behavior may differ from behavior in natural environ.
pros vs con: test
pro
- yield info
con
- difficult to construct tests that are reliable & valid
pros vs con: survey
pro
- large data from large ppl
con
- non representative or biased
- inaccurate or untrue responses
hindsight bias
the tendency to believe, after learning the outcome, you knew it all along