Unit 1 Flashcards

(25 cards)

1
Q

B2B?

A

business to business: higher prices items; focusing on personal selling

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2
Q

B2C?

A

Business to consumer: focus on consumer good; investing in demand and popularity

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3
Q

4P?

A

Product, Price, place, Promotion

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4
Q

Place vs convenience:

A

how and where people are willing to buy the product/service

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4
Q

Price vs value

A

price is what you pay, value is what you get

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5
Q

marketing through

A

Marketing non sports product throigh sports: coke through Superbowl

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6
Q

marketing with

A

Marketing something in the same industry

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7
Q

Demographics

A

age, gender, etc.

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8
Q

Psychographics

A

interests, hobbies, beliefs

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9
Q

Behavior

A

purchase behavior; habits

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10
Q

Geographics

A

urban, rural, suburban

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11
Q

11 Categories of sports

A

-Professional athletes
-Recreational
-Amateur
-College/Uni - NCAA/U
-High School sports
-E sports
-Olympic sports
-Paralympics and special olympics
-International sporting events
-Women’s sports
-Extreme sports

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12
Q

Professional athletes

A

ability to earn an income from a particular sport
Managing organizations in professional sports
Sports franchises
Revenue through stadium sales/sponsorships

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13
Q

Recreational

A

for fun: golf, bowling hiking, skiing

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14
Q

Amateur

A

an athlete who either does not accept money or accepts it under a regulatory body for participating in a competition

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15
Q

College/Uni

A

NCAA/U Sports: are national organizations that governs college/university athletics and oversees important decisions pertaining to athletics.

16
Q

highschool sports

A

pride and tradition

17
Q

E sports

A

competition of video games

18
Q

Entertainment is:

A

Whatever people are willing to spend their money and spare time viewing rather than participating in

19
Q

5 Categories in entertainment

A
  1. Live performances
  2. Digital Entertainment
  3. Sports and Games
  4. Social and Interactive Entertainment
  5. Artistic Expression
20
Q

live performances:

A

Theaters and concerts
Theaters are historical - storytelling
Energy and interaction from audiences

21
Q

Digital Entertainment

A

Tv shows, movies, podcasts, YouTube
Accessible content anytime

22
Q

Sports and Games

A

Professional sports
E sports

23
Q

Social and Interactive Entertainment

A

Amusement parks, escape rooms, festivals, fairs, etc.
Physical and social interaction

24
Artistic Expression
Art exhibitions, museums, dance performances, literature readings.