Unit 1 Flashcards
(25 cards)
B2B?
business to business: higher prices items; focusing on personal selling
B2C?
Business to consumer: focus on consumer good; investing in demand and popularity
4P?
Product, Price, place, Promotion
Place vs convenience:
how and where people are willing to buy the product/service
Price vs value
price is what you pay, value is what you get
marketing through
Marketing non sports product throigh sports: coke through Superbowl
marketing with
Marketing something in the same industry
Demographics
age, gender, etc.
Psychographics
interests, hobbies, beliefs
Behavior
purchase behavior; habits
Geographics
urban, rural, suburban
11 Categories of sports
-Professional athletes
-Recreational
-Amateur
-College/Uni - NCAA/U
-High School sports
-E sports
-Olympic sports
-Paralympics and special olympics
-International sporting events
-Women’s sports
-Extreme sports
Professional athletes
ability to earn an income from a particular sport
Managing organizations in professional sports
Sports franchises
Revenue through stadium sales/sponsorships
Recreational
for fun: golf, bowling hiking, skiing
Amateur
an athlete who either does not accept money or accepts it under a regulatory body for participating in a competition
College/Uni
NCAA/U Sports: are national organizations that governs college/university athletics and oversees important decisions pertaining to athletics.
highschool sports
pride and tradition
E sports
competition of video games
Entertainment is:
Whatever people are willing to spend their money and spare time viewing rather than participating in
5 Categories in entertainment
- Live performances
- Digital Entertainment
- Sports and Games
- Social and Interactive Entertainment
- Artistic Expression
live performances:
Theaters and concerts
Theaters are historical - storytelling
Energy and interaction from audiences
Digital Entertainment
Tv shows, movies, podcasts, YouTube
Accessible content anytime
Sports and Games
Professional sports
E sports
Social and Interactive Entertainment
Amusement parks, escape rooms, festivals, fairs, etc.
Physical and social interaction