Unit 1 - Keywords Flashcards

1
Q

Social enterprise

A

An enterprise whose sole aim is not just to make profit but to benefit society

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2
Q

Stakeholder

A

Someone who is affected by, or has an effect on a business

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3
Q

Entrepreneur

A

A person who is willing to take a risk on a business

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4
Q

Good

A

Something that is tangible

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5
Q

Service

A

Something that is intangible

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6
Q

Deindustrialisation

A

The shift from the secondary sector to the tertiary sector

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7
Q

Interdependency

A

Where each stage of production relies on each other

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8
Q

Niche market

A

Where businesses target their product at a small section of the market

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9
Q

Chain of production

A

This shows the stages that a products goes through to be ready to be sold to customers

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10
Q

Mass market

A

Where businesses target their product at the entire market + appeal to all customers

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11
Q

Partnership

A

A form of ownership where 2-20 people own the business

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12
Q

Deed of Partnership

A

A document drawn up that shows the rights + responsibilities of all partners

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13
Q

Franchisor

A

A business which allows another business to use its name

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14
Q

Shareholder

A

Someone who owns part of the business + receives dividends each year

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15
Q

Royalty

A

The % of the profit paid from the franchisee to the franchisor

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16
Q

Franchisee

A

A business uses another business’ name to trade, + pays royalties

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17
Q

Memorandum of Association

A

A document drawn up for new businesses for external stakeholders when forming an Ltd

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18
Q

Dividends

A

A % of the profit given to shareholders each year

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19
Q

Limited liability

A

Where personal possessions cannot be taken if the business fails + leaves a debt

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20
Q

Articles of Association

A

A document drawn up for new businesses for internal stakeholders when forming an Ltd

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21
Q

Business plan

A

A document drawn up for new businesses showing what they plan to do + how they plan to achieve it

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22
Q

E-commerce

A

Business conducted over the internet

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23
Q

Demand curve

A

A diagram showing the relationship between demand + price

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24
Q

Qualitative research

A

Research that aims to understand consumer behaviour, attitudes + perceptions. Explore opinions + reasons

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25
Quantitative research
Research that aims to understand about data + measurable facts
26
Marketing mix
The 4 P's of marketing - product, price, place, promotion
27
Above the line
A form of promotion that uses the media + external agencies
28
Below the line
A form of promotion that the company does themselves
29
Channel of distribution
The way in which a product reaches the customer
30
Sample
A group of customers who are questioned during primary research
31
Primary/field research
When the business collects original, first hand information
32
Secondary/desk research
When the business collects second hand information from other sources
33
Branding
A named product that is seen as different
34
Market research
Process of asking customers their opinion + finding out about the market you are in
35
Marketing
Identifying + meeting the needs of the customer
36
Product range
A group of similar products made by a business
37
Product differentiation
Methods to make a product seem different from another
38
Product mix
The number of different products made by a business
39
Human resources
It is everything to do with employees in an organisation
40
Aptitude test
A test to find out whether someone has a natural ability for a particular type of work
41
Working environment
Ensuring employees have a pleasant place to work w/ adequate facilities
42
Employment law
Rules that exist to govern the workplace
43
Letter of application
Specific to a company + is used instead of CV's
44
Bonus
Given a sum of money for good work, sometimes at Christmas
45
Share options
Giving employees shares within the company at a reduced rate
46
Job enrichment
Giving employees more interesting + challenging tasks
47
Profit sharing
Given a small % of the profit a business makes
48
Full time
A person who works between 35 + 40 hours a week
49
Empowerment
Allowing employees to make decisions
50
Interview
A formal meeting in person for the assessment of the qualifications of an applicant
51
Person specification
A description of the type of person required to do the job
52
Fringe benefit
Benefits on top of your pay e.g. mobile phone, health insurance, company car
53
Promotion
Giving employees a position of higher responsibility, normally with a wage increase
54
Assessment centre
A group of participants undertake a series of job related exercises
55
Motivation
The will to work due to the enjoyment of the work itself
56
Internal recruitment
Looking within the business to fill a position
57
Praise
Telling employees they have done a good job
58
Job description
A written account of what a job involves
59
Curriculum vitae (CV)
A brief history of the applicant's career/ It is general + not specific to any job
60
Part time
A person who works between 16 + 20 hours a week
61
Salary
Workers are paid a set annual sum on a monthly basis
62
Application form
Specific to a job that you want to apply for outlining how you are the best person for that role
63
Recruitment
The process of finding new staff for a business
64
Wages
Where workers are paid an hourly rate, normally every week
65
Teamwork
Allowing employees to work together
66
External rectuitment
Appointing someone externally to fill a position
67
Role
The tasks which a person must do to fulfil a position in the business