Unit 1 What is Business

Question 1

Ben and Jerrys

Answer 1

Social Enterprise
3 Part Mission
Thoughtful Ingredients - reducing carbon footprint, reducing waste, energy efficient freezers, responsible packaging
Shared Success - Faired trade suppliers, diversity(black owned suppliers)
Making a Difference - Climate Justice, LGBTQ rights, refugees

Question 2

Nike

Answer 2

Iconic logo was made by a student for $30
Global brand relying on sponsorship
first protypes made by pouring iron into waffle iron