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SMAD 101 > UNIT 1.2 > Flashcards

UNIT 1.2 Flashcards

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1
Q

What is Interpersonal Communication

A

one person is interacting with another person or group without the aid of a mechanical device
talking to someone face-to-face`

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2
Q

Machine-assisted interpersonal communication

A

technology-assisted communication - combines both interpersonal and mass communication situations,

allows the source and receiver to be separated by both time and space

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3
Q

Difference between Interpersonal communication and machine-assisted interpersonal communication?

A
  • More restrictions channels in machine assisted communication
  • More channels in interpersonal communication
  • Only one/two channels in Machine assisted communication
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4
Q

What is mass communication

A

process by which a complex organ w/ the aid of 1 or more machines produces/transmit a public message that is directed at a large hetero and scattered groups

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5
Q

What is Mass media?

A

Mass media are the channels used for mass communication

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6
Q

What is a media vehicle?

A

single component of the mass media, such as a newspaper, radio stations, TV networks, or magazine

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7
Q

What is a social trend?

A

Passive media was replaced by active participation in new social media such as facebook, youtube, and twitter

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8
Q

What are characteristics of media organizations?

A
  • produced by complex/formal organizations
  • have multiple gatekeepers
  • need a great deal of $$ to operate
  • exist to make a profit
  • are highly competitive
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9
Q

What is a gatekeeper?

A

Any person/group who has control over what material reaches the public

has positive and negative consequences

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10
Q

The internet is the most important channel of mass communication: true or false

A

TRUE

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11
Q

Emerging media trends

A
  • audience segmentation
  • convergence
  • increased audience control
  • multiple platforms
  • user-generated content
  • mobile media
  • social media
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12
Q

What is convergence?

A

as the process of coming together or uniting in a common interest or focus

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13
Q

What is CORPORATE convergence?

A

companies that were content providers, such as movie studios are records labels acquired distribution channels such as cable TV

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14
Q

What is SYNERGY?

A

turned to convergence to deliver every service imaginable, MOSTLY UNSUCESSFUL

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15
Q

What is OPERATIONAL CONVERGENCE?

A

when owners of several media properties in one market combine into a single effort

saves $$$, promotes it partner

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16
Q

What is DEVICE CONVERGENCE?

A

combines the functions of two or three devices into one mechanism, ex: the iPhone

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17
Q

What is MOBILE MEDIA?

A

mobile media can access the internet through programs called applications

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18
Q

What is SOCIAL MEDIA?

A

social media are online communications that use a special technique that involves participation, conversation, sharing, collaboration, and linkage.

social media has become influential in the mass communication process

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19
Q

Why did Media Communications change?

A

shift from agricultural society to an industrial one to an informational one.

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20
Q

What are the CHARACTERISTICS OF AN AGRICULTURAL MEDIA COMMUNICATIONS

A
  • less developed countries in this age

- print media (newspapers, distributed newspapers)

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21
Q

What is HARD/SOFT TECHNOLOGY?

A

hard technology - the tools
soft technology - how its used

hard - shovel
soft - manual on how to use it

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22
Q

What are the CHARACTERISTICS OF THE INDUSTRIAL AGE

A

-more centralized society, population in urban centers/cities
-workers producing tangible goods
-one way print (newspapers, books)
-electronic media (radio)
working a machine required literacy

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23
Q

What are the CHARACTERISTICS OF A INFORMATION AGE

Study These Flashcards
A
  • ww2
  • information was more valuable
  • interactive media
  • large information workforce
  • information materialism
  • interconnectedness among individuals and institutions
  • special status of scientific knowledge
  • many messages and channels (4 channels -> 500 channels)
  • widely diffused information technology
24
Q

What is MODERNISM?

Study These Flashcards
A

early 20th century

great society, utopian society, SIMPLE, PERFECT

25
What is POSTMODERNISM?
society becomes fragmented, everyone worries about themselves, corporations eclipse government
26
What is TOTAL GLOBALIZATION?/
people against globalization, make everything in America, economies are mixed in other countries
27
What are THE THREE TYPES OF MEDIA?
mass media, personal media, telecommunication media
28
What is MASS MEDIA?
point to multiple point communication
29
What is PERSONAL MEDIA?
point to multiple point interpersonal communication | diary, cd player, vcr, personal computer, camcorders
30
What is TELECOMMUNCATION MEDIA?
interpersonal point to point/multi point communication | personalized information
31
What are the IMPLICATIONS OF LIVING IN A INFORMATION SOCIETY?
``` dynamic society hard to predict half life shorter (of knowledge) more time devoted to processing information globalization = fact = not a fad own your career, not your job must be proficient in the process ```
32
What is MEDIAMORPHOSIS?
the transformation of communication media usually brought about the complex interplay of perceived needs, competitive, and practical pressures, and social and technological innovations OR new emerges from older media
33
What is PROPAGATION?
new media propagates dominant traits from earlier forms
34
What is the CONVERGENCE OF MEDIA?
integration of media into a common technological base
35
What is a DIFFUSION OF INNOVATIONS
two process of innovations spread in a social system
36
What is DIGITAL CONVERGENCE?
- all media going digital - networks are integrating - institutinos are converging - increasing access to information
37
What are OPPERATIONAL TECHNOLOGY
different devices to control things
38
What is CORPORATE CONVERGENCE
one firm buys another firm -cheaper to buy than to innovate
39
What is DEVICE CONVERGENCE
multiple devices are convergenced into one machine
40
what are the TWO TYPES OF INNOVATIONS?
sustaining innovations | disruptive innovations
41
What is SUSTAINING INNOVATIONS
innovation that makes the product better, doesn't threaten other products in the market
42
What are DISRUPTIVE INNOVATIONS?
new product replaces a technology/product altogether ex: typewriter -> electric typewriter -> computer
43
Who was SAFFO
the 30 yr rule 1st decade - lots of excitement, puzzlement, good diffusion 2nd decade - product comes out 3rd decade - taken for granted
44
Who was RODGERS
5 critical attributes of good diffusion - relative advantage - why better? - compatibility - complexity - observability - reliability
45
What was FIDLER'S SIXTH PRINCIPLE?
familiarity, link to the past, Just because you had something similar in the past
46
What was STEVEN JOHNSON'S 10/10 RULE
10 years to make, 10 years to market
47
What is a DIGITAL NATIVE?
me | someone who has been in immersed in the digital era since birth
48
What is a DIGITAL IMMIGRANT?
old people | phase into the digital era
49
What are some factors affecting diffusion
economic - meets needs of economy technological - compatible with other techs. social - acceptance regulation - governmental support
50
What is ANALOG
think ears | continuous variation, all information is transmitted,
51
What are some ADVANTAGES OF DIGITAL
- less noise - easier to manipulate - compressible - intelligent channels - integrated networks
52
Who was MARSHALL MCLUHAN
``` global village immediate transfer of information globe now smaller, more reachable common experiences defined by the media] EVERYTHING IS CONNECTED ```
53
What are the THREE TYPES OF COMMUNICATION
intrapersonal - communication with yourself interpersonal - face-to-face communication mass communication - point to multi point, usually has a medium such as a TV
54
what are the FUNCTIONS OF MASS MEDIA
surveillance - providing newsworthy information correlation - interpreting information and editorializing transmission of culture - binding people across cultures entertainment - entertaining people w/o necessarily offering any other functional value
55
Who was HAROLD LASWELL
who says what to whom through which | channel with the most effect
56
Who were SHANNON AND WEAVER
Linear model | transmitter->message-> medium-> message -> receiver

SMAD 101 (2 decks)

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