Unit 1.2 Flashcards
(10 cards)
What are the 4 basic promotion tools?
Advertising, Public relations, Personal selling, Sales promotion.
Define Advertising
Advertising is described as paid, non-personal communication.
What are the 3 advantages of advertising?
Retailer reply on advertising to get the message out to its target market.
Advertising can be used to build up a long-term image for a product.
Due to advertising’s public nature, consumers tend to view advertised products as more legitimate.
Define Public Relation
Public relations is a strategic communication process that builds positive relations between an organization with various groups.
Define Personal Selling
Personal selling involves an interpersonal influence and information-exchange process.
what is 3 advantages of personal selling?
Salespeople can shape the information to meet customer’s needs.
Cross-selling and up-selling are also possible to increase customer’s spending.
Product demonstration is possible to reinforce selling point.
Immediate rectification of customer’s doubts.
what is 3 advantages of Sale Promotion?
Increase sales during promotional period.
Create price orientation from competitors.
It can produce a more immediate consumer response.
Attract more attention and create product awareness.
what is the 3 type of consumer promotional tools?
Free Samples, Rebates, Games, Contests
what is the 3 types of trade promotional tools?
Discounts, Allowances, Rebates
Importance of sale promotion
The proliferation of new products and new brands
Low quality of retail selling
Directly stimulate customers to make immediate purchase.
