Unit 1.4 Flashcards
(3 cards)
1
Q
Define Print
A
Print marketing is the oldest form of traditional marketing or also known as advertising in paper form.
2
Q
Define Broadcast
A
Broadcast marketing is a form of advertisement of products or services via television and/or radio in order to gain viewers’ and listeners’ attention.
3
Q
Define Direct mail
A
Direct mail is a marketing effort that uses mailing service to send promotional printed materials to target audience