Unit 1.4 Flashcards

(3 cards)

1
Q

Define Print

A

Print marketing is the oldest form of traditional marketing or also known as advertising in paper form.

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2
Q

Define Broadcast

A

Broadcast marketing is a form of advertisement of products or services via television and/or radio in order to gain viewers’ and listeners’ attention.

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3
Q

Define Direct mail

A

Direct mail is a marketing effort that uses mailing service to send promotional printed materials to target audience

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