Unit 2 Flashcards
sports consumer
person who may play, officaiate, watch, or listen to sports, or read, pur chase or listen to items realted with sports
sports consumer factor categories
- environment factors - family and friends, society,
- Individual factors- self concept, ability to play sport
Product
good or service that nay for-profit industry sells to consumers
sports product
any goods, services, ideas or a combination of those related to sports to provide satisfaction to a consumer
sport products include
-sporting events
-sports info
-sports training
-sporting goods
Service quality: market service
Reliability: the ability to preform promised services dependently and accurately
Assurance: knowledge + courtesy of employees and their ability to convey trust and confidence
Empathy: caring, individualized attention provided to the customers
Responsivness- willing to help customers and provide prompt services
Tangibles- appearance of facility, equiptment, personal materials
Product calssifcations
consumer goods- purchased and used by the ultimate consumer for personal use
Business goods- purchased by the organization for use in their operation
Product line- a group of closely related products manufactured and or sold by the company
Product mix- total assortment of products that a company makes or sells
point of differnce- a unique product characterisitics or benifit that sets the product apart from competitiors
Arguemented product- non- physical, part of the product, added value which you may or not pay
what is a S.O.W.T analysis
strengths, weaknesses, opportunities, threats
free enterprise sytem
allows the right to own a property and start a business
