Unit 1

Question 1

What is the North American sports market revenue

Answer 1

1. media rights
2. gate
3. sponsership
4. Merch

Question 2

Most Valuable sports franchise in canada

Answer 2

Toronto Raptors 2.48 billion
Toronto Maple Leafs 1.8 billion
Toronto blue Jays 1.67 billion

Question 3

How much does it cost for Super Bowl and 30 seconds

Answer 3

6.5 million for 30 seconds

Question 4

What is the importance of viewer ratings

Answer 4

Drives advertising revenue

more viewers equals more broadcasters can charge

promotions and exposure

Question 5

What is marketing

Answer 5

Promoting products services to satisfy customers needs and wants

Question 6

Sports marketing

Answer 6

Development and promoting to satisfy sports customers needs and wants

Question 7

Two major components of sports

Answer 7

1. OF sports i.e. TSN
2. THROUGH sports i.e. wearing

Question 8

Process of marketing

Answer 8

Developing
promotion
distribution

Question 9

What is marketing concept

Answer 9

Satisfy their customers trying to reach their goals

Question 10

How to make a marketing concept

Answer 10

Identify
needs and wants
target market

Question 11

Economics

Answer 11

Study of choices and decisions that make distribute and using goods and services

Question 12

GDP

Answer 12

Gross domestic product is the values of goods and services produced within a country

Question 13

Free enterprise system

Answer 13

Business makes economic decisions on what product services will be produced

Question 14

Characteristics of the free enterprise system

Answer 14

Profit
risk
competition

Question 15

What are the only college sports that make profit

Answer 15

Football and basketball

Question 16

What percentages of business fell during the first two years

Answer 16

30%

Question 17

What percentage of business fails in five years

Answer 17

50%

Question 18

What percentage of business fails within 10 years

Answer 18

66%

Question 19

How do you decrease the risk of business failing

Answer 19

Insurance
employee training
market
research risk management

Question 20

What is market share

Answer 20

The percentage of the total sales of all companies that sell the same type of product

Question 21

What is a revenue stream

Answer 21

The money a business receives from excel of goods or services a.k.a. source of income

Question 22

Who is the largest contributor to athlete funding

Answer 22

own the podium

Question 23

What is a marketing mix

Answer 23

Practice
price
place
promo
the 4 P’s

Question 24

What is the players union

Answer 24

Allows negotiating ability

transparency of salary so it’s public knowledge

makes informed decisions on salary

Question 25

How the lauge makes money

Answer 25

Broadcasting commercial match day revenue merchandise

Question 26

Who has the largest broadcasting right deal

Answer 26

11 year deal CBS Fox NBC ESPN Amazon prime $113 billion deal to the 2033 year seaso

Question 27

What states have no tax

Answer 27

Texas Florida Tennessee Washington Nevada

Question 28

What are the farm systems for the four major sports leagues

Answer 28

NFL ---NCAA NBA ---G league D league NCAA NHL ---AHL ECHL CHL NCAA MLB--- MILB NCAA

Question 29

What are the three most profitable teams in the WHL and OHL

Answer 29

London Knights, Edmonton oil kings, Seattle Thunderbirds

Question 30

What are the owners responsibilities

Answer 30

Operate their franchise in a manner of consistent with the leaks rules regulations and byelaws Financial responsibility of salaries rent taxes revenue sharing

Question 31

What is the role of a GM

Answer 31

Directly answers to the owners and usually has a final power on player related decisions that he makes

Question 32

What is the role of a CEO

Answer 32

Director of player personal deals primarily with players already in league

Question 33

Types of business ownership

Answer 33

1. Sole proprietorship 2. Partnership 3. Cooperation 4. Franchise

Question 34

Soul proprietorship

Answer 34

A business owned by one person or family

Question 35

Soul proprietorship PROS

Answer 35

ease in starting and ending business Complete control All profits belong to owner

Question 36

Soul proprietorship CONS

Answer 36

Lack of finance to expand Unlimited liability Time commitment

Question 37

What is a partnership

Answer 37

A business owned by two or more owners

Question 38

Advantages of partnerships

Answer 38

Shared financial investment Shared responsibility expertise Ability to expand

Question 39

Disadvantages of a partnership

Answer 39

Unlimited liability, Difficulty withdrawing Disagreements Partnership agreement and limited partnership AKA silent partner

Question 40

What is a Corporation

Answer 40

Owners are called shareholders shareholders on a stock and Company shareholders elect board of directors and this board hires people to run the company

Question 41

Advantages of a corpration

Answer 41

-ability to generate caoital investment -limited libility -ability to hire experts to run the comapny -ability to expand -ease in which ownders can join

Question 42

Disadvantages of a coroperation

Answer 42

-conplex structure -higher tax rate -diuble taxation -increased government regualtion

Question 43

what is a franchise

Answer 43

-one business the franchise license the rights to its name operating procedure designs and business to another business of the franchise A franchise buys a license to operate The franchisor in franchise are independent business affiliated to an agreement

Question 44

Advantages of a franchise

Answer 44

Training provided higher success rate compared to a start up business easier to secure franchise for franchisee marketing is provided

Question 45

Disadvantages to franchise

Answer 45

Agreements choose how you will run and operate the business Limited creativity Ongoing sharing of profit with the franchisor Franchises don't have to renew agreement at the end of her

Question 46

How much do sports agent makes in percentages

Answer 46

3-10%of players contract 10 to 20% of endorsement contract

Question 47

Who has the highest and lowest commission rate

Answer 47

Highest is FIFA 10% commission and lowest is NFL 3% commission

Question 48

What is sports analytics

Answer 48

Collection of relevant historical statistics that one properly applied can provide a competitive advantage to a team or individual

Question 49

What are the two types of analytics

Answer 49

On field analytics and off field analytics