Unit 2: Digital Fundamentals Flashcards
What is email marketing, and how does it work?
Email marketing involves sending commercial email messages to subscribers who have signed up to receive communications from a company. These emails are used to inform, drive sales, and build a community around a product and brand. Modern email marketing focuses on consent, segmentation, and personalization rather than mass mailings.
What are the different types of emails used in email marketing?
Promotional emails: Communicate product offers or promotions.
Newsletters: Share information about various products or brands, including events, new product launches, promotional campaigns, and loyalty programs.
Announcements: Inform customers about company announcements, new releases, changes to services, etc
What are the key aspects of search engine optimization (SEO)?
Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of organic traffic to a website through search engine results. Organic refers to gaining benefits without paying for them. SEO aims to improve factors such as the quality and quantity of links and rankings in search engine algorithms to boost a company’s search result ranking.
How does text/SMS marketing work, and what are its advantages and disadvantages?
Text/SMS marketing involves using text messaging to send promotions and other messages to customers for marketing purposes. Its advantages include fast delivery (90% of texts are read within 5 seconds), cost-effectiveness, and easy management. However, it can be considered annoying and invasive by potential customers.
What is micro-targeting in digital marketing, and how does it work?
Micro-targeting is a digital marketing technique that matches ad campaigns with the consumers or businesses most likely to be interested in a specific product or service. It uses demographic, past purchasing, and browsing history data to pinpoint the best target for a communication message. It involves data collection, profiling, personalization, and targeting. However, there are issues with obtaining clear information on individuals, and some data may be obtained without consent, raising ethical concerns.
What are social networks used for and how can they benefit marketers?
Social networks are used by people to connect with others, including brands, online. For marketers, social networks offer various benefits such as market research, brand awareness, lead generation, relationship building, and customer service
What is the purpose of media sharing networks and how can they benefit marketers?
Media sharing networks serve as platforms for finding and sharing photos, videos, and other media online. Marketers can benefit from these networks by increasing brand awareness, generating leads, and engaging with their target audience.
Why do users participate in discussion forums, and what advantages do these networks offer marketers?
Users engage in discussion forums to find, discuss, and share news, information, and opinions. For marketers, these networks provide valuable insights through market research and allow them to understand discussions around various topics.
What do bookmarking and content curation networks allow users to do, and how can marketers benefit from them?
Bookmarking and content curation networks enable users to discover, save, share, and discuss new and trending content and media. For marketers, these networks are highly effective for driving brand awareness, customer engagement, and website traffic.
How do consumer review networks serve users, and what advantages do they bring to marketers?
Consumer review networks offer a platform for users to find, review, and share information about brands, products, services, restaurants, and more. Marketers can benefit from positive reviews, which provide social proof and credibility for their claims, as well as address issues with unhappy customers.
What is the purpose of blogging and publishing networks, and how can they benefit marketers?
Blogging and publishing networks allow users to publish, discover, and comment on content online. For marketers, these networks offer an effective way to engage with their audience, build their brand, and generate leads and sales.
What do ‘sharing economy’ networks facilitate, and how can they benefit producers who offer relevant products or services?
‘Sharing economy’ networks connect people online for the purpose of advertising, finding, sharing, buying, selling, and trading products and services. For producers offering relevant products or services, these networks can serve as an additional channel for bringing in business through peer-to-peer transactions.
What is Content Marketing, and how does it differ from traditional content used by marketers?
Content Marketing is a strategy focused on attracting potential customers to websites through new and updated content, rather than using traditional forms of advertisements and sales material. It involves creating content that potential customers find valuable and engaging, leading them to discover it organically.
What are the various types of content that marketers can use for Content Marketing?
Blog Posts: Relatively easy to produce, can build authority, improve search ranking, and be repurposed into other formats.
Videos: Can be used for product introductions, showcasing features, and providing tutorials.
Infographics: Visual representations of information that are easy to understand and share.
Images: Engaging images can enhance user experience and boost engagement rates.
GIFs: Animated visuals used for creating memes and expressing ideas humorously.
Devices and Content Options: Different platforms are suitable for different devices, like TikTok and Instagram for smartphones and YouTube for computers and iPads.
What are the key steps for producing successful Content Marketing content?
Review Previous Content: Use previous content as a basis for improvement and better user experience.
Link Objectives: Ensure Content Marketing aligns with overall marketing and brand strategies.
Define Brand-Customer Relationship: Articulate the brand’s key characteristics to present consistently across social media.
Identify Targeted Customers and Social Media Use: Understand customers’ social media habits to tailor content accordingly.
Develop Cost-Effective Content: Budget and use resources efficiently for effective Content Marketing.
Utilize a Mix of Content Delivery Systems: Coordinate different social media platforms to interact with a diverse audience.
Use Analytics for Assessment: Analyze data and metrics to measure the success of Content Marketing campaigns.
