Unit 2 - International Marketing Flashcards by Lennart Erikson

Q

competitive advantage

A

Wettbewerbsvorteil

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Q

brand identity

A

Marke(-nidentität)

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Q

market segmentation

A

Marktsegmentierung

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Q

customer retention

A

Kundenbindung

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Q

wholesaler

A

Großhändler

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Q

retailer

A

(Einzel-)Händler

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Q

discount

A

Rabatt

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Q

survey

A

Umfrage

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Q

installment plan

A

Ratenplan

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Q

niche market

A

Marktnische, Marktlücke

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Q

Unique selling point (USP)

A

Alleinstellungsmerkmal

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Q

advertising campaign

A

Werbekampagne

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Q

product placement

A

Produktplazierung/ Markteinführung

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Q

brand image

A

Markenimage, Markenprofil

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Q

market niche

A

Marktnische

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Q

to launch a product

A

ein Produkt einführen

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Q

brand loyalty

A

Markentreue

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Q

market leader

A

Marktführer

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Q

purchasing decision

A

Einkaufsentscheidung

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Q

word of mouth advertising

Study These Flashcards

A

Mundpropaganda

Q

distribution channel

Study These Flashcards

A

Absatzkanal, Vertriebsweg

Q

brand positioning

Study These Flashcards

A

Markenplatzierung

Q

domestic market

Study These Flashcards

A

Inlandsmarkt/ Binnenmarkt

Q

overseas market

Study These Flashcards

A

Überseemarkt

Wettbewerbsvorteil

competitive advantage

Marke(-nidentität)

brand identity

Marktsegmentierung

market segmentation

Kundenbindung

customer retention

Großhändler

wholesaler

(Einzel-)Händler

retailer

Rabatt

discount

Umfrage

survey

Ratenplan

installment plan

Marktnische, Marktlücke

niche market

Alleinstellungsmerkmal

Unique selling point (USP)

Werbekampagne

advertising campaign

Produktplazierung/ Markteinführung

product placement

Markenimage, Markenprofil

brand image

Marktnische

market niche

ein Produkt einführen

to launch a product

Markentreue

brand loyalty

Marktführer

market leader

Einkaufsentscheidung

purchasing decision

Mundpropaganda

word of mouth advertising

Absatzkanal, Vertriebsweg

distribution channel

Markenplatzierung

brand positioning

Inlandsmarkt/ Binnenmarkt

domestic market

Überseemarkt

overseas market