Unit 2.4 - internal & external communication Flashcards

(7 cards)

1
Q

2 types of communication

A

Internal - employees communicate with each other
External - employees communicate with people outside the business

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2
Q

5 reasons why effective communication is important

A
  1. Coordination between different parts of business improves - improves efficiency
  2. Reduces number of mistakes employees make
  3. Employees know about decisions being made so motivated
  4. Customer service improves
  5. Enables faster decision making
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3
Q

What are 4 main types of communication + pros & cons?

A
  1. Visual communication - e.g. notice boards, advertisement. + presents complex info in appealing & attractive way; - no feedback, may not be understood
  2. Verbal communication - e.g. meeting, telephone. Direct, quick decision making + feedback. quick & efficient; - no written record, may take long time to come to decision
  3. Written communication - e.g. fax, report, letter. + evidence of message, cheap, copied & shared; - no instant feedback, long messages cause disinterest
  4. Electronic communication - e.g. email, social media. Quick, efficient, but age gap.
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4
Q

What is a facsimile (fax)?

A

Written document sent through phone line printed by machine in receiver’s office. Very fast way to send paper document, but not all businesses have fax machine & unreliable

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5
Q

Factors affecting choice of communication method

A
  1. Urgency
  2. Cost
  3. Complexity
  4. Available technology
  5. Need for feedback/response
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6
Q

problems of ineffective communiccation

A

Inefficiency due to mistakes, conflict due to misunderstandings, mistrust due to bad communication, poor organisation

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7
Q

State 9 common communication barriers + how to fix

A
  1. Second language - use automated translation software
  2. Message too long - make message briefer/split it up into sections
  3. Too complex/technical language (jargon) - message should use simple language and sender should allow for feedback to be asked
  4. Noise in meetings - transmitted in quite environment or written format
  5. Long-distance communication - planning for different time zones and use electronic communication
  6. Medium of communication - give training to employees to understand medium and how to use it
  7. Too many layers in organizational structure - consider delayering/delegation to ensure that message passes through as little people as possible
  8. Mistrust due to poor relationships - management should build trust with employees
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