Unit 3 Flashcards
(26 cards)
Alignment
The placement of text or graphics on a line
Accordion fold
A zig zag old with at least two parallel folds that go in opposite directions
Balance
Use of elements so they counter each other; creates a product that is in harmony
Binding
The joining of pages with either wire, glue or other means
Bond
Standard type paper used in copiers and printers
Card stock
A heavy weight of paper; typically used for business cards, post cards, etc.
Contrast
The differences in values, colors, texture, shapes, and other elements within a presentation
Focal point
The visually dominant elements in a presentation; the center of interest
Gatefold
Folding the sides in toward the middle of the page
Half fold
Dividing the page in half; often called a booklet fold
Layout
The arrangement of all key parts of a publication without including specific content
Legal
A standard American paper size that is 8.5 x 14 inches
Letter
A standard American paper size that is 8.5 x 11 inches
Mock layout
Rough draft of the finished publication that shows the major elements of the publication
Newsprint
A type of paper that is low quality and inexpensive
Perfect binding
To bind pages together with glue to create a book
Ream
A package of 500 sheets of paper
Repetition
The use of the same visual effects a number of times in the same project
Saddle stitch
A type of binding that staples down the middle of folded pages
Spiral binding
A type of binding that secures pages by using metal combs or plastic combs that fit into holes punched along the edge of the pages
Table of contents
A listing of the major entries in a publication
Tabloid
A standard American paper size that is 11 x 17 inches
Target audience
A specific group of people for which you design your documents
Trifold
Two parallel folds resulting in three panels on each side of the paper
