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Visual Communications > Unit 3 > Flashcards

Unit 3 Flashcards

(70 cards)

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1
Q

Ad Campaign

A

A thematic series of ads.

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2
Q

Adjustment

A

The process of fixing any mistakes.

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3
Q

Advertising

A

A communication art form designed to sell a product or service

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4
Q

Brand Recognition

A

The basic ability to identify a corporation by seeing its brand.

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5
Q

Budget

A

The amount of money allocated to the project.

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6
Q

CSS

A

Cascading Style Sheet; a language that controls the formatting of type, color, and spacing.

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7
Q

Callout

A

A small bit of text attached to a line or graphic pointing to its referral.

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8
Q

Chance Operation

A

A system in which one adheres to set conditions, allowing chance to factor into one’s decisions.

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9
Q

Collaboration

A

The process of having many participants working together on a project.

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10
Q

Comic

A

The integration of word and image in a hybrid form to produce a special grammar of visual language.

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11
Q

Copywriting

A

The act of writing content in an advertisement.

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12
Q

Core Message

A

The main point being conveyed through the design project.

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13
Q

Corporate Identity

A

The personality of a corporation and how it establishes culture and business practices among its employees.

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14
Q

Corporate Branding

A

A method that corporations use to produce value through brand recognition.

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15
Q

Corporate Identity Manual

A

A set of guidelines for precise reproduction of a corporation’s logo, fonts, or any visual design elements relating to its brand.

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16
Q

Creative Process

A

A step-by-step process that designers use to follow a project to completion.

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17
Q

Crisis Management

A

A strategy to offset any major dilemmas an organization may undergo.

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18
Q

Critique

A

Also known as a “crit,” a collaborative meeting in which the participants describe, analyze, and interpret work with the goal of evaluating and improving it.

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19
Q

Design Brief

A

A document prepared by the designer or design group for the client that overviews the proposed project.

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20
Q

Demographics

A

The given characteristics of a population.

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21
Q

Editing

A

The process of piecing together segments of graphical sequence to convey a particular message in time.

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22
Q

Edward Tufte

A

Yale professor who pioneered the field of infographics.

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23
Q

Graphic Novel

A

A longer form of comic; sometimes used to signify a higher literary value.

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24
Q

HTML

A

Hyper Text Markup Language; the dominant programming language for producing content on the web.

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25
Homage
A piece of work made to pay tribute to the style of another artist or designer.
26
Iconic Symbol
The result of conditioning a brand over a long period of time.
27
Ideation
The process of generating ideas.
28
Industry
A specific field of service or product of trade.
29
Infographics
A design practice that presents data visually; may consist of anything from a simple ratio pie chart to large amounts of complex data condensed into visually digestible formats.
30
Integrated Campaign
Advertising on many mediums that provide a similar theme and experience.
31
Interactive Design
The practice of developing digital interactivity for end users.
32
Leading Question
A question posed during a critique in order to generate discussion or give each participant the chance to speak.
33
Letterhead Suite
An organized display of a letterhead on correspondence material.
34
Logo
A visual symbol of a corporation’s name and brand.
35
Market Research
The process of gathering information about a company's competition and potential customers.
36
Mind Mapping
A brainstorming process in which one constructs a web structure through a chain of associative ideas.
37
Motion Graphic Design
A time-based practice that applies design elements and principles to movement.
38
Mouse-Over
An action done by a computer user operating a mouse and using the arrow to hover over parts of a graphical user interface (GUI).
39
Narrative
A synonym for story.
40
Nature Exploration
A technique for observing patterns in systemic and formal design.
41
Planned Message
The communication objective of a visual communication; this message should be identified in the planning stage of a project.
42
Planning
An organizational way to develop an approach to a project.
43
Production
The process of creation, and the final step in the design project.
44
Propaganda
The controlled dissemination and proliferation of symbolic messages in order to influence an audience’s attitude.
45
Prototype
A product that is ready for observation, but not ready for distribution.
46
Public Relations
The development and flow of communications between an individual or institution and the public.
47
Publication Design
The practice of layout and graphic design for printed matter.
48
Qualitative
Information valued for its characteristics.
49
Quantitative
Information based on quantities or numbers (e.g. statistics).
50
Referent Graphic
An icon that refers to an element within the infographic; allows the reader to easily surmise information by looking for a specific part of the data.
51
Refinement
The process of simplifying the project to its necessary attributes.
52
Remix
Adding to or subtracting from a finished work, with the motivation of creating something new and unrecognizable from the original work.
53
Saul Bass
A graphic designer who pioneered the use of motion graphics on films and commercials in the 1950s and 1960s.
54
Scope
How in-depth the project is going to be; measured by the amount of time and work involved.
55
Script
A writing format that is linked to time-based media such as film and television.
56
Sound
A wave vibration that produces an auditory effect.
57
Specs
Short for "specifications;" the requirements for the job at hand.
58
Spin
A politically motivated technique that pushes a certain viewpoint.
58
Storyboard
A collection of drawings or images that visualizes a story from a script.
59
Stylistic Approach
The type of style or look the designer will use for the client.
60
Target Audience
The intended viewership for an advertisement.
61
Thematic Graphic
The actual graphic presenting the data labeled by color, shape, form, line, or dot.
62
Thumbnail Drawing
A small sketch technique designed to help the flow of ideas.
63
Title Sequence
Relays a film or show’s synopsis while introducing the names of the people that worked on the film or show.
64
Unique Selling Proposition
A marketing concept that refers to a product as unique among its competition.
65
Visual Audit
Research done through survey or focus groups to help establish a business' brand value.
66
Visualization
The process of transforming a concept or idea into a visual.
67
Web Banner
An advertisement on the Internet, typically in the shape of a rectangle; can be static or animated to attract the viewer's attention.
68
Web Design
The practice of website development, or any design output meant for the World Wide Web.
69
e-Publishing
Also known as electronic publishing; an actively growing publishing market. The act of e-publishing occurs when content written by authors is distributed to electronic devices via the Internet.

Visual Communications (3 decks)

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