UNIT 3 Decision making to improve marketing performance Flashcards
(35 cards)
1
Q
what are marketing objectives
A
2
Q
market size calculation
A
3
Q
market growth calculation
A
4
Q
sales growth calculation
A
5
Q
market share calculation
A
6
Q
what is qualitative data
A
7
Q
what is quantitative data
A
8
Q
qualitative data pros and cons
A
9
Q
quantitative data pros and cons
A
10
Q
market research evaluation
A
11
Q
what is market mapping
A
12
Q
what is correlation
A
13
Q
what is a confidence interval
A
14
Q
what is extrapolation
A
15
Q
what is price elasticity of demand (PED)
A
16
Q
what is income elasticity of demand (PED)
A
17
Q
what is segmentation
A
18
Q
what is mass marketing
A
19
Q
what is niche marketing
A
20
Q
what is the marketing mix
A
21
Q
what is the extended marketing mix
A
22
Q
what is the product life cycle
A
23
Q
what is the boston matrix
A
24
Q
pros and cons of the boston matrix
A
25
what is product development
26
what are possible extension strategies
27
what is price skimming
28
what is price penetration
29
internal and externals of pricing decisions
30
evaluation of promotional mix
31
what are channels of distribution
32
what is a multi channel distribution
33
what are online distribution channels
34
impacts of using e-commerce
35
what is the value of digital marketing
