Unit 3 Lecture Notes Flashcards
DEMO: rate what a word means to you vs. count the number of “e’s” in a a word
what concept did this demonstrate?
semantic encoding is more effective
what are the 3 processes of memory?
encoding, storage, retrieval
what can the 3 processes of memory be compared to?
a computer
what are the 3 types of encoding?
structural, phonemic, semantic
what is structural encoding?
being given information, but not processing it or soaking any of it up
what is phonemic encoding?
receiving information by hearing; listening to words
what is semantic encoding?
thinking of the meaning of words; finding personal relevance to chunks of infomation
what are the 3 types of storage?
sensory, short term, long term memory
what are the 3 types of sensory memory?
iconic: vision, storing information in a visual way
echoic: auditory messages echo in memory
haptic: touch/tactile
what type of memory storage is limited by attention and lasts only a few seconds?
sensory memory
e.g. while walking, one does not remember trees because they weren’t paying attention to them
what type of memory storage is limited by the 7 items and lasts 30 seconds without rehearsal?
short-term memory
what type of memory storage has unlimited storage capacity?
long-term memory
what are the two types of long-term memory?
declarative, non-declarative
what are the two types of declarative memory
semantic, episodic
what are the three types of non-declarative memory?
procedural, classical conditioning, priming
what is semantic memory?
facts
what is episodic memory?
episodes in life story
what is procedural memory?
remembering a process; how to do things
what is classical conditioning memory?
learned associations
e.g. no one is born with fears
what is priming memory?
current thoughts influence memory
what did henry’s story of life threatening epileptic seizures help scientists discover?
the removal of part of the hippocampus results in the inability to store long-term memories
TYL: Types of Long-Term Memories
omar recalls his trip to Washington D.C.
declarative; episodic
TYL: Types of Long-Term Memories
a snakebite at the age of three has left peter afraid of snakes
nondeclarative; classical conditioning
TYL: Types of Long-Term Memories
cari can name all of the former presidents of the U.S.
declarative; semantic